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News

Advantech launches eAutomationPro in India

Advantech UK : 15 November, 2005  (Company News)
Advantech's Industrial Automation Group announced today that one more localized version site of eAutomationPro has been launched in their newly established branch office in India. eAutomationPro is a website for automation professionals that offers comprehensive Advantech product information and the ability to purchase both Advantech and third party products.
'We have now rolled out a total of twelve sites worldwide and have started a series of marketing activities; including monthly eNewsletters, ad-hoc promotional DMs, magazine insertions of a 16-page catalog, print advertisements in professional publications, telemarketing, and much more, to encourage member registration and build up the website awareness', said Joanna Chiang, Marketing Manager of Advantech Industrial Automation Group. 'Up to now, we have seen encouraging results in the number of member registrations, increasing inbound calls to our call centers and online orders. '

Mr. David Soon, Regional Managing Director of Advantech Singapore said, 'India is the 4th largest economy in the world with great potential to grow, as shown in the recent studies of GDP ranking. We should be able to play a major part, contributing to the growth of India's industry'. Mr. Satish Allampalli, General Manager of Advantech Singapore commented that Advantech's focus is on hardware while India has the perfect complementary software abilities on solutions.'This is a real benefit to the Indian industry, it will be an ideal match,' he added.

'We will drive this new business model worldwide to show Advantech's commitment to better serve general accounts. eAutomationPro is a virtual business operation, its 2010 vision is to become the number one global online transaction platform for automation products, with a comprehensive selection at reasonable prices, fast shipping, superior service and also the ability to be fully integrated with the back end ERP and CRM system. eAutomationPro's business development model is based on the eAutomationPro estore, and on selling both Advantech and third party automation system components. It is powered by a unified call center, online technical support and marketing, and provides enhanced features such as; online seminars, online training, industrial trend information, and technology news.' Joanna Chiang further illustrates.
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