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News

Advantech launches eAutomationPro in Poland

Advantech UK : 02 December, 2005  (Company News)
Advantech's Industrial Automation Group announced today that one more localized version site of eAutomationPro has been launched in the first Premier Channel Partner, Elmark Automatyka in Poland. eAutomationPro is a website for automation professionals that offers comprehensive Advantech product information and the ability to purchase both Advantech and third party products.
Advantech's Industrial Automation Group announced today that one more localized version site of eAutomationPro has been launched in the first Premier Channel Partner, Elmark Automatyka in Poland. eAutomationPro is a website for automation professionals that offers comprehensive Advantech product information and the ability to purchase both Advantech and third party products.

'We have now rolled out a total of thirteen sites worldwide and have started a series of marketing activities; including monthly eNewsletters, ad-hoc promotional eDMs, magazine insertions of a 16-page catalog, print advertisements in professional publications, telemarketing, and much more, to encourage member registration and build up the website awareness', said Joanna Chiang, Marketing Manager of Advantech Industrial Automation Group. 'Up to now, we have seen encouraging results in the number of member registrations, increasing inbound calls to our call centers and online orders. '

Eastern Europe is an emerging market, and Elmark has been doing business with Advantech for 13 years, that's why we chose to run the franchise in Poland to further explore this market. 'We will drive this new business model worldwide to show Advantech's commitment to better serve general accounts. eAutomationPro is a virtual business operation, its 2010 vision is to become the number one global online transaction platform for automation products, with a comprehensive selection at reasonable prices, fast shipping, superior service and also be fully integrated with the back end ERP and CRM system. eAutomationPro's business development model is based on the eAutomationPro estore, and on selling both Advantech and third party automation system components. It is powered by a unified call center, online technical support and marketing, and provides enhanced features such as: online seminars, online training, industrial trend information, and technology news.' Joanna Chiang further illustrates.
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