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News

Borealis A/S, Ashland Plastics-Europe extend distribution agreement

Ashland Plastics Europe : 07 November, 2001  (New Product)
Borealis A/S and the Ashland Plastics-Europe Division (Brussels, Belgium) of Ashland Distribution Company (Dublin, Ohio, USA.) have agreed to continue their distribution alliance.
The distribution relationship between Borealis A/S and the Ashland Plastics-Europe Division began in 1996, when Ashland obtained the rights to distribute Borealis-produced polyolefins throughout Western Europe. Under that agreement, Ashland Plastics-Europe has provided local sales and service to thousands of small- and medium-sized plastic processors in 18 countries. Processors’ benefits from this arrangement include the ability to obtain a full range of products, quick delivery and service – all from one local source.

Notable changes have been implemented to improve the performance of the alliance. These improvements include centralization and automation of transactional processes and improved alignment of marketing activities. The future focus will be extending the capability to create value including the introduction of Borstar® PE and PP products.

“Ashland Plastics has proven to be a very effective channel to market for us,” said Kent B. Abbas, Vice President of Borealis’ Polypropylene Business Unit. “Ashland has operations in all of the important markets of Western Europe and has worked closely with us to help us better serve our smaller customers.”
Frank L. “Hank” Waters, President of Ashland Distribution Company, said, “We have had five great years with Borealis, and are very pleased that our relationship will continue. We believe that we bring significant value to both producers and smaller processors by providing local sales coverage, technical service and application-development support. It is gratifying to have that confirmed by a market leader like Borealis.”

Borealis (www.borealisgroup.com) is a leading supplier of high-quality polyolefin plastics - polyethylene and polypropylene – at a rate of over 3.5 million tonnes a year. The Borealis head office is in Denmark, and the Group has manufacturing sites and compounding facilities in Austria, Belgium, Brazil, Finland, France, Germany, Italy, Norway, Portugal, Sweden and the USA. Borealis is owned 50% by the Norwegian oil company Statoil, 25% by OMV, the Austrian oil and gas group, and 25% by IPIC, the international Petroleum Investment Company of Abu Dhabi. Borstar is a registered trademark of Borealis A/S.
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