Free Newsletter
Register for our Free Newsletters
Newsletter
Zones
Advanced Composites
LeftNav
Aerospace
LeftNav
Amorphous Metal Structures
LeftNav
Analysis and Simulation
LeftNav
Asbestos and Substitutes
LeftNav
Associations, Research Organisations and Universities
LeftNav
Automation Equipment
LeftNav
Automotive
LeftNav
Biomaterials
LeftNav
Building Materials
LeftNav
Bulk Handling and Storage
LeftNav
CFCs and Substitutes
LeftNav
Company
LeftNav
Components
LeftNav
Consultancy
LeftNav
View All
Other Carouselweb publications
Carousel Web
Defense File
New Materials
Pro Health Zone
Pro Manufacturing Zone
Pro Security Zone
Web Lec
Pro Engineering Zone
 
 
 
News

Introducing GE's ''One Second Theater''

AZDEL : 16 September, 2007  (New Product)
Harkening back to the days of Ronald Reagan and GE Theater, today GE introduces 'One Second Theater,' an innovative concept in commercial content designed to capture the imagination of viewers in today's technologically-driven, television-challenged environment.
GE's 'One Second Theater' was created by BBDO New York and is available to anyone with a digital video recording device. The viewer simply pauses at the right moment while watching one of GE's 'ecomagination' commercials. A whole new world of commercial content will then unfold.

'We've uncovered an exciting new way for consumers to interact and engage with our brand. In essence, our commercials will now become carriers of program content,' said Judy Hu, Global Executive Director, Advertising and Branding at GE. 'It's quite literally 'imagination at work.''

Here's how GE's 'One Second Theater' works: a commercial is made up of 30 frames per second. By pausing at the designated moment in the commercial, the viewer can access GE's 'One Second Theater' program. For its inaugural show, GE has opted to provide a 'behind-the-scenes' look into one of its all-time favorite commercials: the highly popular 'Dancin' Elephant' spot featuring Elli, the dancing elephant and an ensemble cast of other personable animals. Viewers will meet Elli and learn how she landed this starring role. There are also The Flamingos (Stephanie and Esteban); Jordan, the Giant Day Gecko; Andy, the Macaw; Jimmy Santora, the Burmese Python; the Toucan named Jeff; and more.

'GE's 'One Second Theater' is about thinking forward,' said David Lubars, Chairman and Chief Creative Officer, BBDO North America. 'There are lots of creative media opportunities for delivering messages consumers will happily seek out.'

GE's 'One Second Theater' will debut the week of May 8. It will be embedded in the company's 'Dancin' Elephant' commercial, which is scheduled to be re-aired concurrent with the one-year anniversary of last year's launch of GE's 'ecomagination' advertising. It will also be accessible online at www.onesecondtheater.com. Additional episodes are planned and will air later in the year.

GE's media agency, OMD, planned and placed all the TV and digital activity to create a fully integrated launch. GE also partnered with Blitz to develop the online elements of the campaign.
Bookmark and Share
 
Home I Editor's Blog I News by Zone I News by Date I News by Category I Special Reports I Directory I Events I Advertise I Submit Your News I About Us I Guides
 
   © 2012 NewMaterials.com
Netgains Logo