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News

Open your mind - practical benefits of advanced high strength steels

SSAB Tunnpl : 13 June, 2006  (New Product)
'Benefit from the latest developments in Domex, Docol and Dogal advanced high strength steels'. This is the message under which SSAB Swedish Steel is now launching a series of seminars that will be run in various venues worldwide. The seminars are aimed at both existing users and those who have yet to discover the benefits of using advanced high strength steel. The seminars focus on practical applications, showing the participants a complete picture of how the materials can be used, from design to fabrication, to full production, as well as illustrating how using the materials can deliver improved profitability. The first of the seminars will focus on the automotive industry, and will start in the spring in the USA.
'Benefit from the latest developments in Domex, Docol and Dogal advanced high strength steels'. This is the message under which SSAB Swedish Steel is now launching a series of seminars that will be run in various venues worldwide. The seminars are aimed at both existing users and those who have yet to discover the benefits of using advanced high strength steel. The seminars focus on practical applications, showing the participants a complete picture of how the materials can be used, from design to fabrication, to full production, as well as illustrating how using the materials can deliver improved profitability. The first of the seminars will focus on the automotive industry, and will start in the spring in the USA.

Using advanced high strength steels results in lighter products that are stronger, safer, and less harmful to the environment. The new 'Open Your Mind' series of seminars deal with questions facing users of advanced high strength steels and demonstrates how the materials offer many new opportunities in design, forming, joining and production; benefits which will be illustrated both by demonstrations and by case studies showing how companies that switched to advanced high strength steels for structural materials have gained a real competitive advantage.

Starting in the spring, the first series of seminars will focus on the automotive industry.

'Many companies are subcontractors and OEMs that have to be at the forefront of innovation in relation to new materials and production methods to meet the increasing demands of their customers in car production,' says Anke Meyer, Manager of Marketing Communications Europe at SSAB Swedish Steel. 'The seminars focus on design for this market sector. SSAB Swedish Steel will present several examples of companies in this field that have recorded successes with products made of advanced high strength steels. Such companies include Frigostamp of Italy and Shape Corporation of the US, both of which have gained great distinction in the Swedish Steel Prize design award.'

SSAB Swedish Steel is a world leading producer of advanced high strength steels and is pursuing development work aimed at achieving increasingly advanced products. The automotive industry has long been among the forerunners in putting to use the benefits of advanced high strength steels. A major reason why cars are becoming safer and more environment-friendly, even though the standard of equipment fitted is steadily increasing.

'About 35 percent of the steels in a modern car consist of advanced high strength steels,' says Kevin Kale, sales manager for North America at SSAB Swedish Steel. 'And the proportion is increasing with every new car model launched. The seminars are aimed at making more companies in various industries aware of all of the benefits offered by using advanced high strength steels for various products.'

Following the automotive themed events the seminars will then be tailored to other major industrial applications.

'By adjusting the contents to suit a variety of industries we will provide a comprehensive presentation of the benefits of advanced high strength steels that is both directly relevant to the participants' specific needs', explains Kevin Kale. 'Additional industry specific seminars, we will cover areas including trailers, containers and trains'.

The seminars will be offered at two different technological levels; the first being a general level; the second, a more in-depth treatment of a specific technical area. Even though many users already have good knowledge of SSAB advanced high strength steels, Anke Meyer considers that the seminars will be of great benefit to all participants.

'Our knowledge and experience of advanced high strength steels is expanding at a rapid pace,' Anke Meyer explains. 'These seminars will also enable experienced users to acquire further knowledge to help improve their products and production processes.'
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