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MATERIALISE LIGHTS COLLECTION IMMEDIATELY SHOOTS TO THE TOP
Elle Deco's hot list is once more an important confirmation that elegance and technology are not impossible to be combined. The lamp designs have become an instant success, and are placed at the same level as well-known designers like Tom Dixon, Philippe Starck, Marcel Wanders, Tord Boontje for Habitat, who are to be found further down the Deco Hot List. In just a few months time Materialise has received a lot of positive media attention in many of the world's most influential design magazines like Icon, Identity matters, Wallpaper, Gentlemen's Quarterly,... featuring more than 20 articles. Much of the credit for this success is going to the talent of Janne Kyttanen and Jiri Evenhuis, the young designers of Freedom of Creation. Entering the design world means a big challenge for an industrial company. The 100% Design show in London was a big turning point in the Materialise lamp adventure. They succeeded there in convincing people of the power of Rapid Manufacturing. The first lamp collection on display in London drew a broad audience; the innovative mixture of art and technology impressed everyone. Before the end of the show, a large number of lamps were sold. The lamp designs are created through rapid prototyping techniques - stereolithography and selective laser sintering. For those unfamiliar with rapid prototyping, it is easy to depict this technology by comparing it with familiar inkjet printing. Instead of building up a text, this technology actually constructs a 3D object by adding one slice on top of another in a vessel of liquid polymer (for stereolithography) or powder (for selective laser sintering) that hardens when struck by a laser beam. With the software developed by Materialise and with 3-dimensional printing technology it has now become possible to translate 3D visual effects into actual 3D material structure. Materialise is aimed at unleashing a new era of mass customised design and Rapid Manufacturing by using their 3D printing experience in the technical prototyping industry to produce exclusive products like their first Light Collection. They want design-lovers to be aware of the capabilities of rapid prototyping techniques. The hollow structures of 3 dimensional printed objects offer such a freedom of design - unreachable in any other production method - that it would be a pity to keep it restricted to the lighting domain.
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