ADVANTECH LAUNCHES EAUTOMATIONPRO IN BENELUX & NORDICS

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ADVANTECH LAUNCHES EAUTOMATIONPRO IN BENELUX & NORDICS
01 January 2007 - Advantech UK

Advantech’s Industrial Automation Group announced today the launch of eAutomationPro for Benelux & Nordics. eAutomationPro is a website for automation professionals that offers comprehensive Advantech product information and the ability to purchase Advantech products directly from the manufacturer.

“We have now rolled out a total of fourteen sites worldwide and have started a series of marketing activities, including monthly eNewsletters, ad-hoc promotional DMs, magazine insertions of a 16-page catalog, print advertisements in professional publications, telemarketing, and much more, to encourage member registration and build up the website awareness”, said Joanna Chiang, Marketing Director of Advantech Industrial Automation Group. “We plan to launch 1 more site in the emerging territories like Russia in Q2. This will be done with our premier channel partner.”

Up to now, we have seen encouraging results in the number of member registrations, increasing inbound calls to our call centers and online orders.”

“We will drive this new business model worldwide to show Advantech’s commitment to better serve general accounts. eAutomationPro is a virtual business operation, its 2010 vision is to become the number one global online transaction platform for automation products, with a comprehensive selection at reasonable prices, fast shipping, superior service and also the ability to be fully integrated with the back end ERP and CRM system. eAutomationPro’s business development model is based on the eAutomationPro estore, and on selling both Advantech and third party automation system components. It is powered by a unified call center, online technical support and marketing, and provides enhanced features such as; online seminars, online training, industrial trend information, and technology news.” Joanna Chiang further illustrates.

http://www.advantech-uk.com

About: Advantech UK
Advantech has been established in PC-based automation for almost 20 years. In this time, the company has built up a worldwide network of sales, support and logistics offices in 16 countries and has more than 60 distribution partners in territories where Advantech either has a local office or not.

There are 4 logistics centres in Asia, America and Europe. The European Service Centre, which is also our European Headquarters, is based in Eindhoven in The Netherlands.

Advantech founded a UK sales office in Milton Keynes in 1998, where 20 sales, marketing, technical support and administration staff now work. Please visit the contacts page for more information.

Advantech's wide range of products are presented through three groups: Embedded Computing, Industrial Automation and Network Computing. Full information on these three groups can be found by opening the links below. Today, Advantech has in excess of 1200 products in its portfolio, with around 30 new products introduced each year by each group.

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