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ALCOA WHEEL PRODUCTS INTRODUCES NEW DURA-BRIGHT(R) WHEELS WITH XBR(TM) TECHNOLOGY
22 February 2007 - Alcoa
| Alcoa's new Dura-Bright(R) wheels with XBR technology are now brighter than ever and provide customers with wheels that are 53% more reflective and with 74% more image clarity! In fact, effective September 1, Alcoa Wheel Products will officially begin transitioning from original Dura-Bright(R) wheels to new Dura-Bright(R) wheels with XBR(TM) technology. |
Alcoa's new Dura-Bright(R) wheels with XBR technology are now brighter than ever and provide customers with wheels that are 53% more reflective and with 74% more image clarity! In fact, effective September 1, Alcoa Wheel Products will officially begin transitioning from original Dura-Bright(R) wheels to new Dura-Bright(R) wheels with XBR(TM) technology. As always, you still get all the same advantages and value of Alcoa forged aluminum wheels including: -- Less weight for greater fuel efficiency and/or increased payload.
-- Better heat dissipation for extended tire and brake life
-- One-piece, forged in-strength that is 4.5 times stronger than steel
-- The widest selection of wheels and wheel accessories in the industry New Dura-Bright(R) wheels with XBR(TM) technology feature the same patented treatment consumers have grown to appreciate with Dura-Bright(R) wheels. The XBR(TM) technology continues to resist corrosion and eliminate the need for polishing wheels to maintain their shine. Unlike competitive surface coatings that can crack, peel, corrode and dull quickly, Alcoa's new Dura-Bright(R) wheels with XBR(TM) technology penetrates the wheel and allows the brilliant shine to last even after years of use. Brake dust, grime and oil residue wash off quickly and easily with a spray of soap and water. As before, Dura-Bright(R) wheels with XBR(TM) technology combat liquid road de-icers and chemicals.
http://www.alcoa.com
About: Alcoa
Alcoa is a leading producer of primary aluminium, fabricated aluminium and alumina and is active in all major aspects of the industry. It serves the aerospace, automotive, packaging, building and construction, commercial transportation and industrial markets, bringing design, engineering, production, and other capabilities of Alcoa's businesses as a single solution to customers. The company has 120 000 employees in 41 countries. In addition to aluminium products and components, Alcoa also makes and markets consumer brands including Reynolds Wrap, Alcoa wheels, and Baco household wraps. Among its other businesses are vinyl siding, closures, fastening systems, precision castings, and electrical distribution systems for cars and trucks. Alcoa makes a very sustainable product: almost 70% of the aluminium ever produced is still in use, equalling 480 million tonnes of a total 690 million tonnes manufactured since 1886.
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• For February 2007
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