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ALCOA AND NIKE TEAM UP TO FORM LICENSING PARTNERSHIP FOR NEW NIKE PREMIUM BASEBALL BATS
14 February 2007 - Alcoa
| Alcoa announced that its Global Engineered Products business has signed a multi-year contract with Nike to supply specialty aluminum drawn tube for the sports giant's premium brand baseball bats that will be used on baseball diamonds throughout the world this season. Nike's Aero Torque(R) and Aero Strobe(R) baseball bats are made with Alcoa's advanced aluminum alloys C555 and C855, which are derivatives of alloys originally developed for the aerospace industry. |
Alcoa announced that its Global Engineered Products business has signed a multi-year contract with Nike to supply specialty aluminum drawn tube for the sports giant's premium brand baseball bats that will be used on baseball diamonds throughout the world this season. Nike's Aero Torque(R) and Aero Strobe(R) baseball bats are made with Alcoa's advanced aluminum alloys C555 and C855, which are derivatives of alloys originally developed for the aerospace industry. "These technologically advanced Alcoa aluminum alloys are very strong and crack-resistant, yet lightweight. They meet sports equipment manufacturers' demands for reliable high-performance materials. The combination of high fracture toughness and strength allows for lightweight bats with great hitting power," said Dave Dobson, President, Alcoa Global Engineered Products. "Our premium bats are used by top college baseball programs as well as serious high school and youth players. We are excited with this new partnership with Alcoa," said Charley Stobbs, Category Business Director, Nike Team Sports Equipment. Alcoa's plant in Chandler, Arizona, is supplying the drawn tube to Nike. Alcoa's Global Engineered Products business is a leading provider of extruded rods, bars, tubes and other shapes to the recreation products market. Its technologically advanced alloys are used for baseball bats, bicycle parts and other sports products.
http://www.alcoa.com
About: Alcoa
Alcoa is a leading producer of primary aluminium, fabricated aluminium and alumina and is active in all major aspects of the industry. It serves the aerospace, automotive, packaging, building and construction, commercial transportation and industrial markets, bringing design, engineering, production, and other capabilities of Alcoa's businesses as a single solution to customers. The company has 120 000 employees in 41 countries. In addition to aluminium products and components, Alcoa also makes and markets consumer brands including Reynolds Wrap, Alcoa wheels, and Baco household wraps. Among its other businesses are vinyl siding, closures, fastening systems, precision castings, and electrical distribution systems for cars and trucks. Alcoa makes a very sustainable product: almost 70% of the aluminium ever produced is still in use, equalling 480 million tonnes of a total 690 million tonnes manufactured since 1886.
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