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NEW DOW CORNING INFORMATION SHEET DESCRIBES HAIR STRENGTHENING PROPERTIES OF SILICONES
04 April 2007 - Dow Corning - EEI

Many consumers realize that hair damage does not just come from hair styling, coloring, heating or straightening treatments. Repeated washing, drying, brushing and combing can further damage the cuticles as well. As a result, consumers seek remedies to restore the overall condition and strength of their hair.

Many consumers realize that hair damage does not just come from hair styling, coloring, heating or straightening treatments. Repeated washing, drying, brushing and combing can further damage the cuticles as well. As a result, consumers seek remedies to restore the overall condition and strength of their hair. They want products that protect and make hair more resilient, keeping it smooth, shiny and feeling healthy, and they expect the products to perform. Dow Corning brand silicones can help deliver on these expectations. Several leading Dow Corning silicones were tested for hair strengthening benefits using single fiber tensile measurements. Results show that Dow Corning 5-7113 Silicone Quat Microemulsion, Dow Corning 5-7070 Si Amino Elastomer Emulsion and Dow Corning 2-2078 Fluid demonstrated strengthening benefits in both leave-on and rinse-off applications. To learn more, download the information sheet.

http://www.dowcorning.com

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Dow Corning - EEI
Email: nathalie.thomas@dowcorning.com
Tel: +33 4 42 61 31 39
Fax: +32 64 888966

Multibase (www.multibase.com), a Dow Corning company, is a leading global supplier of differentiated Thermoplastic Elastomer materials and solutions. Multibase's headquarters is located in France with manufacturing facilities in the US, France and India, and commercial offices around the world.

Dow Corning (www.dowcorning.com), which develops, manufactures and markets diverse silicon-based products, currently offers more than 7000 products and services to customers worldwide. Dow Corning is a global leader in silicon-based materials. Its shares are equally owned by Dow Chemical Company and Corning Incorporated. More than half of Dow Corning's sales are outside the United States.

Multiflex are trademarks of Multibase S.A.
Dow Corning, TPSiV and Silastic are a registered trademark of Dow Corning Corporation.


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