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NEW RESEARCH SHOWS DOW CORNING BRAND SILICONES CAN ENHANCE HAIR STRENGTH
05 April 2007 - Dow Corning - EEI
| Measurements of single fiber tensile properties on hair treated with three Dow Corning brand Silicones demonstrated hair strengthening benefits in both leave-on and rinse-off applications. |
Measurements of single fiber tensile properties on hair treated with three Dow Corning brand Silicones demonstrated hair strengthening benefits in both leave-on and rinse-off applications. “We know that consumers want to keep their hair looking healthy, and are buying products that promise shinier, smoother and stronger hair,” said Fiona Schuller, Dow Corning market specialist, hair care. “Our research demonstrates that the right formulation can help deliver on these promises.” The three products tested, DOW CORNING 5-7113 Silicone Quat Microemulsion, DOW CORNING 5-7070 Si Amino Elastomer Emulsion and DOW CORNING 2-2078 Fluid, also provide a range of other benefits, including excellent wet and dry combing; heat and color protection; curl retention; soft, smooth feel; frizz control; shine and straightening.
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Multibase (www.multibase.com), a Dow Corning company, is a leading global supplier of differentiated Thermoplastic Elastomer materials and solutions. Multibase's headquarters is located in France with manufacturing facilities in the US, France and India, and commercial offices around the world.
Dow Corning (www.dowcorning.com), which develops, manufactures and markets diverse silicon-based products, currently offers more than 7000 products and services to customers worldwide. Dow Corning is a global leader in silicon-based materials. Its shares are equally owned by Dow Chemical Company and Corning Incorporated. More than half of Dow Corning's sales are outside the United States. Multiflex are trademarks of Multibase S.A.
Dow Corning, TPSiV and Silastic are a registered trademark of Dow Corning Corporation. |
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