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DOW CORNING PAPER FEATURES SILICONES AS COLOR-LOCK AID
11 April 2007 - Dow Corning - EEI
| Technology for permanent hair colorants has evolved significantly over the past decade, and consumers have high expectations for these products. Bright, intense color that lasts without degrading through shampoos and normal wear is a must. Other sensory characteristics such as shine, body, lustrous feel and manageability are also linked to color retention. |
Technology for permanent hair colorants has evolved significantly over the past decade, and consumers have high expectations for these products. Bright, intense color that lasts without degrading through shampoos and normal wear is a must. Other sensory characteristics such as shine, body, lustrous feel and manageability are also linked to color retention. For this reason, specialized shampoos and conditioners have been designed specifically for hair treated with permanent colorants. In the technical paper, “Silicones as a Color-Lock Aid in Rinse-Off Hair Care Products", Dow Corning experts discuss new silicone families that preserve color and go beyond conditioning to provide ultra shine, improved drying time, moisturization, styling benefits, and a smooth and light feel without negatively impacting hair body and volume.
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Multibase (www.multibase.com), a Dow Corning company, is a leading global supplier of differentiated Thermoplastic Elastomer materials and solutions. Multibase's headquarters is located in France with manufacturing facilities in the US, France and India, and commercial offices around the world.
Dow Corning (www.dowcorning.com), which develops, manufactures and markets diverse silicon-based products, currently offers more than 7000 products and services to customers worldwide. Dow Corning is a global leader in silicon-based materials. Its shares are equally owned by Dow Chemical Company and Corning Incorporated. More than half of Dow Corning's sales are outside the United States. Multiflex are trademarks of Multibase S.A.
Dow Corning, TPSiV and Silastic are a registered trademark of Dow Corning Corporation. |
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