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NEXT-GENERATION RHEOLOGY CONTROL FROM DOW CORNING BRINGS NEW FORMULATING OPTIONS FOR PERSONAL CARE
20 April 2007 - Dow Corning - EEI

Personal care chemists looking to create highly differentiated formulations to gain a competitive edge are increasingly turning to novel rheology effects as a critical component of innovation. Silica silylate aerogels are a new class of hydrophobic silica particles that act as rheology modifiers while offering additional formulation benefits to skin care, sun care, color cosmetics, fragrance and underarm products.

Personal care chemists looking to create highly differentiated formulations to gain a competitive edge are increasingly turning to novel rheology effects as a critical component of innovation. Silica silylate aerogels are a new class of hydrophobic silica particles that act as rheology modifiers while offering additional formulation benefits to skin care, sun care, color cosmetics, fragrance and underarm products. The aerogels can be a useful component of new product design, allowing stable thickening, broader use of active ingredients and fragrances with greater stability and longevity. They also allow cold processing for faster development, easier manufacturing and cost efficiency. Among their basic properties, they are efficient oil-phase thickeners at concentrations of 1 to 15% and can absorb sebum at levels as low as 0.5 to 1.5%, in both cases providing improved performance at lower concentrations than traditional hydrophobically modified materials.

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Dow Corning - EEI
Email: nathalie.thomas@dowcorning.com
Tel: +33 4 42 61 31 39
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Multibase (www.multibase.com), a Dow Corning company, is a leading global supplier of differentiated Thermoplastic Elastomer materials and solutions. Multibase's headquarters is located in France with manufacturing facilities in the US, France and India, and commercial offices around the world.

Dow Corning (www.dowcorning.com), which develops, manufactures and markets diverse silicon-based products, currently offers more than 7000 products and services to customers worldwide. Dow Corning is a global leader in silicon-based materials. Its shares are equally owned by Dow Chemical Company and Corning Incorporated. More than half of Dow Corning's sales are outside the United States.

Multiflex are trademarks of Multibase S.A.
Dow Corning, TPSiV and Silastic are a registered trademark of Dow Corning Corporation.


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