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NEW SILICONE TECHNOLOGIES FOR ETHNIC HAIR CARE
22 April 2007 - Dow Corning - EEI
| Over the past two decades, technology for hair care products has evolved significantly, allowing the market to grow and offer a range of differentiated products designed for the distinctive hair structure and grooming techniques of various consumer groups. Silicones have played a major role in product development, in part because of their ability as conditioning agents for softness and manageability, but also because they impart shine. |
Over the past two decades, technology for hair care products has evolved significantly, allowing the market to grow and offer a range of differentiated products designed for the distinctive hair structure and grooming techniques of various consumer groups. Silicones have played a major role in product development, in part because of their ability as conditioning agents for softness and manageability, but also because they impart shine. Superior conditioning properties are particularly important to African-American hair, with its tighter curls and coarser texture than Caucasian hair, as well as its thinner, more variable and elliptical diameter. Because African-American hair also tends to tangle, knot and break easily, mechanical forces such as combing can easily damage the fragile hair, and chemical treatments such as relaxers and colorants compound these effects. The Dow Corning article, “New Silicone Technologies for Ethnic Hair Care,” focuses specifically on the needs of African-American hair and on new silicone technologies that can help formulators create next-generation products that offer multifunctional solutions for consumers.
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Multibase (www.multibase.com), a Dow Corning company, is a leading global supplier of differentiated Thermoplastic Elastomer materials and solutions. Multibase's headquarters is located in France with manufacturing facilities in the US, France and India, and commercial offices around the world.
Dow Corning (www.dowcorning.com), which develops, manufactures and markets diverse silicon-based products, currently offers more than 7000 products and services to customers worldwide. Dow Corning is a global leader in silicon-based materials. Its shares are equally owned by Dow Chemical Company and Corning Incorporated. More than half of Dow Corning's sales are outside the United States. Multiflex are trademarks of Multibase S.A.
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