 |
| Main Menu | News By Date | News By Supplier | News By Category | About Us |
|
A NEW LOOK AND JUST ONE NAME FOR TUBE BENDING AND END FORMING
TECHNOLOGY AROUND THE WORLD.
Indeed, ever since the two companies of Addison Tube Forming and McKee Tool Corporation Inc. became one back in 1998, they have provided the only real choice for innovative CNC tube bending, forming and cutting machinery. New name – new corporate identity. Today, with both Addison and McKee-Addison’s tube bending and forming technology ranges now globally recognised across the international automotive, shipbuilding, aerospace, air conditioning, furniture, sports and hospital equipment industries, the company has decided that the time is now right for both organisations to simply trade as AddisonMckee. The new single name will come into force in April along with a brand new corporate identity for the AddisonMckee group. Worldwide expertise. Commenting on the decision to adopt a single company name, AddisonMckee’s UK Export & Sales Director, Peter Chapman said, “ Since the original merger of Addison and McKee back in the late Nineties, both companies have grown to become acknowledged experts in all aspects of tube forming technology. “At Addison, we are technical leaders in both machine design and application experience, whereas McKee can claim similar achievements in the end forming arena. Coincidentally, we have both developed all-electric models to help eliminate the need for hydraulic systems. Globally recognised as leaders in our field – and with new product developments in the pipeline – we have decided that the time is now right to adopt a single company name. In short, whether it’s tube bending or end forming there’s only one name to remember – and that name is AddisonMckee.” Global image. Along with the adoption of a single name across all its operations, a new corporate identity, specially created to clearly establish AddisonMckee as a global brand, has also been produced.
|
| ©2008 New Materials International |