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AUTOYPE LAUNCHES OF ITS INNOVATIVE HIFORM PRODUCT
11 August 2007 - Autotype International
| Autotype International Limited, the UK’s leading film-coating specialist, is challenging the conventional wisdom of hardcoating with the launch of its innovative HiForm product. |
HiForm is a completely new type of coating, built on the advanced chemistry and coating technology used in Autotype International’s successful products for in-mould decoration applications. Unlike most hardcoatings, which, due to their construction from highly cross-linked polymers, are extremely brittle and crack easily when formed even over gentle shapes, HiForm can be thermoformed to profiles up to 10mm deep. In addition, HiForm has been engineered so that it retains its cosmetic appearance. "We had to reconsider the whole concept of hardcoating," says Tim Wright, In-Mould Decoration Business Manager at Autotype International. "The function of a hardcoating is to ensure that a product surface retains its cosmetic appearance for months and years of use. As a result of some 'out of the box' thinking, we realised that this did not necessarily mean that the surface had to resist scratching in the first place." “While initial tests revealed that HiForm had all the thermoformability that was required, when abraded the surface was easily marked. However, as soon as the surface was scuffed the coating began a process of self repair,” explains Mr Wright. “Depending on the depth of the scratches the surface will heal over within anything from a couple of minutes up to a few hours.” HiForm’s surface has an exceptionally high gloss, and also has an attractive ‘soft’ feel. "At first we could not believe how effective this coating was," continues Mr Wright, "for the first six months I had to keep a piece on my desk and abrade it every day to convince myself it was true!" Suitable for a wide range of applications from telecommunications to the automotive industry, HiForm is designed for processing by using IMD. A flat film is printed with a decorative image and then thermoformed to shape, trimmed and inserted into an injection mould. This film ‘skin’ is backfilled with resin to produce a fully decorated three dimensional finished part. The process offers considerable performance benefits, increased design opportunity and cost reduction compared to more conventional decoration methods. Industry standard measures of abrasion resistance, such as Taber and sand abrasion testing confirm the product to be at least as durable as typical conventional hardcoatings and in many cases even better.
http://www.autotype.com
About: Autotype International
Specialist coating technology developed by Autotype is used for a wide range of touch and vision electronic applications, including membrane switches and for In Mould Decorated (IMD) products in the automotive, telecommunications and domestic appliances sectors.The company's expertise in precision coating technology enables it to transform and enhance the performance of films for many high technology and demanding applications. These films can provide efficient means of reproducing exacting images or offer protective features such as resistance to aggressive chemicals and be used as stable substrates in the production of key electronic or medical components. Precision graphic systems for the printing sector have enabled industrial screen printers to compete with alternative technologies in the quest for the most complex and accurate reproduction process. The company operates from three locations: Autotype International, in Wantage, England; Autotype Americas Inc. in Schaumburg, near Chicago; Autotype International (Asia) Pte. Ltd. from Singapore. From these three locations we are able to maintain worldwide coverage through experienced and dedicated sales personnel, responding in real time to the changing needs of local markets.
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