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KIOTI TRACTORS AND GE MONEY REV UP NEW CONSUMER FINANCING PROGRAM
Under the five-year agreement, GE Money will support the new KIOTI Finance program through more than 300 dealers nationwide. Effective this month, approved customers can finance a new KIOTI tractor using the KIOTI private label credit card or with an installment loan backed by GE Money. “A flexible financing consumer program is essential in our industry,” said Chang Gue Kim, president of Daedong-USA, located in Wendell, N.C. “GE gives our dealers everything they need to be successful, including a fast application response, program-specific marketing materials, special financing promotions and knowledgeable customer service.” KIOTI is one of the fastest growing brands of compact tractors. Daedong Industrial Company of South Korea, which has a line of tractors ranging from 20 to 65 horsepower, began selling tractors in the United States in 1986. Daedong-USA opened in 1993 and has enjoyed steady growth since that time. The company also makes attachments and implements to fit its tractors, including mowers, rakes, tillers and other equipment. “The KIOTI tractor has established an excellent reputation, and consumers now look for the KIOTI brand,” said Gary Slagle, vice president and general manager of the agriculture industry for GE Money, Sales Finance. “A consumer financing program can help make purchasing KIOTI products easier, and will continue to strengthen the company’s brand awareness and growth across the country.” Daedong-USA is the North American subsidiary of Daedong Industrial Company, Ltd., based in Daegu, South Korea. Daedong Industrial Company has been manufacturing tractors and equipment for 50 years.
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