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MEIJER STORES & GE CONSUMER FINANCE EXTEND RETAIL CARD AGREEMENT, INTRODUCE NEW PLATINUM MASTERCARD
10 April 2006 - AZDEL
| GE Consumer Finance, a leading issuer of private label credit cards in North America, and Meijer Stores, a grocer and general merchandise retailer and one of the fastest growing privately-owned companies in the United States, today announced they are extending their retail credit card agreement through 2009 and launching the new Meijer Platinum MasterCard(R)card. |
The new Meijer MasterCard card combines the features and benefits of the Meijer private label store card with the worldwide acceptance of a MasterCard card. The card launches this week in Chicago and will soon be available in all 162 Meijer retail supercenters throughout the Midwest. Initially, consumers will be able to apply for the card exclusively in Meijer stores.
"We're excited about expanding our relationship with Meijer and being a part of a great retail growth story," said Margaret Keane, president and chief executive officer of the Retail Consumer Finance unit of GE Consumer Finance-Americas. "The Meijer MasterCard card will help increase sales, enhance brand loyalty and put more benefits and buying power in the hands of Meijer customers."
The new card has all the privileges of an in-store card, including access to exclusive sales and promotions and loyalty rewards, plus all the benefits of a traditional bankcard: worldwide acceptance, lower APRs and rewards on out-of-store spending.
"Since launching the Meijer card in February 2003, our partnership with GE has provided a competitive, quality program that is enhancing our sales growth and adding value for our customers," said Michael Ross, director of marketing strategy and customer relationship management for Meijer. "The new Meijer MasterCard(R) offers an excellent package of benefits for cardholders that will improve their shopping experience and bring them back into our stores."
Customers who use the card at Meijer earn points towards Meijer Bucks, which can be redeemed for merchandise. Cardholders accrue two points for each dollar spent in-store and one point for each dollar spent elsewhere. Cardholders can earn additional points through special seasonal offers and fuel purchases.
In addition, Meijer MasterCard(R) cardholders also receive 10 percent off their first in-store purchase when using the card; access to special financing promotions and exclusive cardholder sale days with up to 15 percent off their purchase; and premium dollars towards a contribution to the Meijer Community Rewards program.
"The new Meijer MasterCard(R) card provides customers the best of both worlds," said Fred P. Gore, senior vice president, North America Acceptance, MasterCard International.
"Cardholders can stay connected with Meijer and continue receiving the benefits from the store card program, including Meijer Community Rewards, and now enjoy the flexibility, convenience, security and global acceptance that come from carrying a MasterCard(R) card."
The Meijer MasterCard(R) card includes extended warranty coverage for purchases made with the card, MasterRental(R) Insurance Coverage; Master RoadAssist(R); Purchase Assurance(R); Travel Accident Insurance; and Travel Assistance Services.
http://www.ge.com
About: AZDEL
AZDEL, Inc. is a joint venture of GE Advanced Materials and PPG Industries. The AZDEL business was established in 1972 by PPG, and the 50/50 joint venture was set up with GE in 1986. AZDEL is a global leader in the manufacture and supply of high-performance composite materials serving a wide variety of markets and industries including automotive, transportation interiors, large truck, materials handling, heating, ventilation and air conditioning (HVAC), and building and construction. * AZDEL and VolcaLite are trademarks of AZDEL, Inc., a 50/50 joint venture of General Electric Company and PPG Industries. |
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