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LYMAN PROMOTED; NEW HIRE ANNOUNCED
Lyman joined Valvoline in 1999 as category development manger, following a 13-year career with SuperAmerica, where he worked in store operations management and eventually, category management. He was promoted to group category development manager in 2001. In this position, Lyman will be responsible for the management and maintenance of the category management platforms, competitive landscapes, and account planograms as well as management of category efforts at selected retail partners. The category management group provides insight both internally and to Valvoline's retail partners regarding the performance, trends, and dynamics of the categories we participate in. 'Mike has grown the category management department from a new idea to a powerhouse within the automotive aftermarket, by working directly with our key retail customers to assist them in improving their overall sales and profits in the lubricants, wash and wax, and system fluids categories,' said Peter Freeman, VP, sales. 'He and his talented team have also played a significant role in helping the DIY group transition to a fact-based, customer-focused organization. I am very pleased to see Mike recognized for his accomplishments to date, as well as the expanding importance of the entire category management team,' Freeman added. Lyman, who attended the University of Dayton, resides in Williamstown, Ky., with his wife, Joyce, a teacher in Northern Kentucky. He reports to Freeman.
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