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VIOC SHATTERS OIL CHANGE RECORD
VIOC Cincinnati area manager Tony Walters led this event as well as the previous effort, which was 429 oil changes in a single day, at the Milford (Cincinnati) Ohio service center. On Saturday, March 13, 2004, that record was blown away by Walters and the entire Region 4 team as they performed 654 oil changes in a single day -- that's 200+ over the previous record. 'In spite of freezing, grueling conditions, Tony Walters led a store, an area and an entire region to a new record,' said VIOC president John Wesley, who was on hand along with many of VIOC's senior management team to witness the historic event in Cincinnati. 'Tony certainly didn't do it alone, but it takes tremendous leadership and enthusiasm to pull together this kind of team and this kind of effort.' More than 50 managers, technicians and customer service representatives, from every market in the region, handed out flyers throughout the community. Region 4 covers all of Kentucky, Tennessee and the southern portion of Ohio. Throughout the day, customers were provided highly efficient customer service from VIOC professionals, who came from Chattanooga, Knoxville, Louisville, Lexington and Cincinnati to assist in achieving a new record. The four-bay center handled 654 oil changes in a single day, which meant that a car entered a bay every minute, and a complete oil change was finished every 4.8 minutes in every bay for 12 straight hours. Prepping and 'staging' cars throughout the 12-hour effort was critical to success. Eric Carby and Paul Lukenbill, service center managers from Louisville, work with Keith Coleson, Region 4 organizational effectiveness manager, to ensure customers are kept informed and involved. 'Adding 654 customers to a new store's database in one day is like getting three and a half weeks of customers at a really good center,' said Craig Grenko, VP marketing. 'For our customers on Saturday, it was truly an extra special experience.' Brent Brooks, director of marketing, said, 'There was no trade-off in customer service whatsoever . . . it was like being at an Oil-Lympics competition for 12 hours straight.'
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