VIKING ERA REVIVED THANKS TO FOOTPRINT FROM AUTOTYPE

Main Menu | News By Date | News By Supplier | News By Category | About Us

VIKING ERA REVIVED THANKS TO FOOTPRINT FROM AUTOTYPE
30 November 2004 - Autotype International

The leading large format printer Exposize from Hofddorp, Holland, is using over 2000 square metres of Autotype’s FootPrint floor graphics system to recreate the long gone world of the Vikings at the “Vikings on Tour” exhibition in Centraal Museum, Utrecht.

FootPrint is being used for graphic images as well as guiding and directing visitors to different areas of the exhibition. The combination of wall banners, together with the high-resolution floor graphics, has created a totally captivating experience for visitors of all ages to enjoy.

The exhibition, primarily aimed at children from 6 to 12 years old, tells the story of the Viking people by taking visitors through eight exhibition halls dressed with graphics designed by Studio Job of Antwerp, Belgium and produced by Exposize of Hoofddorp, in the Netherlands.

Eric Verkerk, Sales Manager at Exposize explains: “Each of the eight halls is covered with 5 twenty-metre banners and 300 square metres of FootPrint. Every hall has its own particular atmosphere, for example, one resembles a rough sea underneath a star-studded sky, with a big Viking ship in the middle, while other halls recreate forests, cloisters and battlefields.”

“The optical quality of FootPrint is vital to us”, explains Eric Verkerk, “The clear image achieves the desired effect that we wanted, and installation was hassle-free.” FootPrint is also highly durable, features an anti-slip surface and has excellent dimensional stability, which is particularly important. “If a material is too flexible, such as PVC, it becomes almost impossible to align the patterns of the different sheets.”

Exposize used the HP 5500 inkjet printer to print at 8 m2/hr. The FootPrint film is 1.2 metres wide and was printed at a maximum length of 20 metres sections. Given the large surface areas involved, the application of the floor graphics was extremely straightforward, as Erik Verkerk explains, 'Despite the complexity and overall size of this project, it only took us four weeks to produce and install more than 2,000 square metres of FootPrint.”

FootPrint is widely used in a variety of retail and supermarket environments and is known to stand up to the rigours of the high numbers of visitors expected at the exhibition. In addition, FootPrint met the specific health and safety requirements of the museum authorities for slip test approval, as well as being exceptionally easy to remove, with no damage to the floor surface.

http://www.autotype.com

About: Autotype International
Specialist coating technology developed by Autotype is used for a wide range of touch and vision electronic applications, including membrane switches and for In Mould Decorated (IMD) products in the automotive, telecommunications and domestic appliances sectors.

The company's expertise in precision coating technology enables it to transform and enhance the performance of films for many high technology and demanding applications. These films can provide efficient means of reproducing exacting images or offer protective features such as resistance to aggressive chemicals and be used as stable substrates in the production of key electronic or medical components.

Precision graphic systems for the printing sector have enabled industrial screen printers to compete with alternative technologies in the quest for the most complex and accurate reproduction process.

The company operates from three locations: Autotype International, in Wantage, England; Autotype Americas Inc. in Schaumburg, near Chicago; Autotype International (Asia) Pte. Ltd. from Singapore. From these three locations we are able to maintain worldwide coverage through experienced and dedicated sales personnel, responding in real time to the changing needs of local markets.

More News:
  • For November 2004
  • From Autotype International
  • For General