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INNOVATIVE PRODUCT DESIGN THROUGH FILM INSERT MOULDING
09 June 2004 - Autotype International

The latest developments by Autotype, the leading UK manufacturer of hardcoated formable films and texture lacquers for Film Insert Moulding (FIM) also known as In-Mould Decoration (IMD), enable product designers and developers to make significant improvements to both the aesthetic and functional characteristics of plastic components.

Perhaps as importantly, the latest developments will help to drive down production costs through effective component integration, while introducing greater opportunity for product customisation.

Film Insert Moulding is a relatively new production method whereby product designers and manufacturers can considerably reduce the number of stages and processes required to produce component parts for equipment such as mobile phones, PDAs, car dashboard and instrument mouldings and control panels of home appliances. Typically, for a product such as the cover for a personal stereo, FIM can reduce the number of component parts from eleven to just one and the number of process steps from twelve to eight or less.

The latest films from Autotype have been developed specifically to meet the demands of the four key process stages in FIM: screen printing, thermoforming, cutting and injection moulding.

Autoflex IMD films can be shallow or deep drawn, have a hardcoat surface finish to provide product durability and are optically clear. In addition, they are compatible with the latest IMD screen printing inks and are available with polycarbonate, polyester or PMMA substrate bases.

Richard Townsend, Product Manager for FIM Products, explains that, 'Our latest Autoflex IMD materials, combined with new developments in screen inks, offer product designers an exciting range of options. For example, using silver or metallic inks and Autotype Aquatex surface texturing lacquers they can create brushed aluminium and metallic effects for mobile phones at minimal unit cost. Perhaps as importantly, as these effects are produced at the screen print stage, it is possible to customise small numbers of components within a large overall production run.'

http://www.autotype.com

About: Autotype International
Specialist coating technology developed by Autotype is used for a wide range of touch and vision electronic applications, including membrane switches and for In Mould Decorated (IMD) products in the automotive, telecommunications and domestic appliances sectors.

The company's expertise in precision coating technology enables it to transform and enhance the performance of films for many high technology and demanding applications. These films can provide efficient means of reproducing exacting images or offer protective features such as resistance to aggressive chemicals and be used as stable substrates in the production of key electronic or medical components.

Precision graphic systems for the printing sector have enabled industrial screen printers to compete with alternative technologies in the quest for the most complex and accurate reproduction process.

The company operates from three locations: Autotype International, in Wantage, England; Autotype Americas Inc. in Schaumburg, near Chicago; Autotype International (Asia) Pte. Ltd. from Singapore. From these three locations we are able to maintain worldwide coverage through experienced and dedicated sales personnel, responding in real time to the changing needs of local markets.


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