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GRAPHIC PRAISE FOR AUTOTYPE’S AUTOTEX FILM
To implement this policy, the firm required a high-quality polyester film capable of being used in conjunction with UV inks. Its decision to use Autotype International Ltd was made easy thanks to their Autotex Fine-texture film. The demand for creative fasciae is growing at an astonishing rate due to the increased importance attached to innovative design and a product’s perceived value. This growing reliance on graphics is being fuelled by the desire to achieve product differentiation and ultimately greater volume sales. John Dobson, Managing Director of Calman Technology Ltd, knows only too well the importance attached to creative fascia design. 'Graphics are important as customers look for that all-important differentiating factor.' His company manufactures membrane touch keypads for a wide range of industries including the medical electronics, security and process control sectors. He says one of the main reasons customers choose Calman over other membrane panel manufacturers is because of its ability to provide design support and manufacture membranes to the highest standards. Because of this growing demand for visually-pleasing products, John says Calman adopted Autotype International Ltd’s F207 film from its Autotex family of high-quality textured polyester films. The ability to use the 200-micron film in conjunction with UV inks - thereby offering a higher standard of graphic - was the main reason behind Calman’s decision. 'Previously we used solvent-based inks which were unable to produce the resolution required for high-quality images. The Autotex F207 film enabled us to use UV inks, which in turn allowed us to print using a four-colour process. 'This is important because membrane keyboards and switch panels are being used increasingly to add value to products, and with the F207 film and UV inks we are able to print finer dots and therefore better images. This means we can provide a broader range of services to a much higher standard.' John explains that he feels the material’s impact has been considerable. Used 'whenever a customer wants an enhanced graphic', the Autotex F207 film has already been employed for some of Calman’s key customers. John says: 'An early product application that shows off the effect of the film is the Vickers Electronics product, which incorporates an image of a printed circuit board.' Including dome embossing, a LCD display and LED indicators, the resulting touch panel, John explains, was almost A4 in size with a landscape layout. John admits he was pleased his assessment of the job was echoed by the customer’s satisfied comments. 'It’s always good when both sides appraise the job in the same way. For our part, we thought the job went really well and the material handled extremely competently. The customer also seems very pleased with the end result.' John says the Vickers job provided the perfect opportunity to demonstrate the print quality standards that were reportedly achievable using UV inks and the Autotex F207 film. 'A particular characteristic of the Autotype film and the UV inks is the fineness of the printed image. This was particularly evident on the Vickers job.' His experiences with Autotype International Ltd, and more recently with the Autotex film, has helped John form a comprehensive opinion of Europe’s leading manufacturer of specialist products for screen, digital and industrial print applications. 'Autotype,' John explains, 'produces high-quality products which we use throughout our graphical and circuit-manufacturing processes. We have been so impressed with Autotype that we now recommend to all of our customers that they use Autotype in all of their projects.'
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