FOOTPRINT FLOOR GRAPHICS SYSTEM PAVES THE WAY TO PACHINKO

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FOOTPRINT FLOOR GRAPHICS SYSTEM PAVES THE WAY TO PACHINKO
12 September 2000 - Autotype International

The FootPrint floor graphics system from Autotype International Ltd is being used across Japan, as a valuable promotional tool for Pachinko, the latest gaming craze to hit the country.

In essence, Pachinko is a cross between a slot machine and pinball, with Autotype’s FootPrint system being used in the entrances to Pachinko parlours and in the playing area itself, to encourage players to enter the parlour.

FootPrint is a highly scratch and slip resistant material, developed specifically for applying high quality graphics directly to floor areas. FootPrint has excellent clarity and image resolution combined with a high degree of transparency, and can be produced in every size and image/text combination, factors that are ideal for the colourful Pachinko environment.

Although the original Pachinko game itself appeared in Japan in the early 20’s it has now become a symbol of high technology and is enjoyed by adults across the country. The Pachinko market in Japan is worth nearly $200 million per annum, with Pachinko parlours noted for being bright and colourful.

The Autotype FootPrint floor graphics system helps to contribute to this perception, welcoming visitors to the parlour in graphics that are typically 3m x 2.5m in size, rectangular or elliptical in shape and printed in Japanese script.

The FootPrint System has passed the ASTM test D2047 for skid resistance of floor surfaces. This is an important factor in its use in Pachinko Parlours where in the summer months humidity can reach as much as 70%. The clarity of the image is another factor in the use of FootPrint, as there is no intermediate adhesive to compromise the quality of the graphic and so the image is enhanced.

FootPrint is notable for the ease of preparation, it is available in screen printable and inkjet versions. The image layer is simply reverse printed to the adhesive and then is ready to be applied to the floor.

Peter Levinsohn, Chairman of Autotype International (Asia) commented, 'We are confident that the FootPrint system is providing a high quality and hard-wearing floor graphic, that is helping to attract players into the Pachinko Parlours. We expect the use of FootPrint to continue to expand throughout Asia, and indeed the world.'

http://www.autotype.com

About: Autotype International
Specialist coating technology developed by Autotype is used for a wide range of touch and vision electronic applications, including membrane switches and for In Mould Decorated (IMD) products in the automotive, telecommunications and domestic appliances sectors.

The company's expertise in precision coating technology enables it to transform and enhance the performance of films for many high technology and demanding applications. These films can provide efficient means of reproducing exacting images or offer protective features such as resistance to aggressive chemicals and be used as stable substrates in the production of key electronic or medical components.

Precision graphic systems for the printing sector have enabled industrial screen printers to compete with alternative technologies in the quest for the most complex and accurate reproduction process.

The company operates from three locations: Autotype International, in Wantage, England; Autotype Americas Inc. in Schaumburg, near Chicago; Autotype International (Asia) Pte. Ltd. from Singapore. From these three locations we are able to maintain worldwide coverage through experienced and dedicated sales personnel, responding in real time to the changing needs of local markets.

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