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AUTOTYPE FOOTPRINT ON TV
09 August 2000 - Autotype International

Autotype FootPrint Floor Graphics System is leaving its mark on the world of TV and Film. FootPrint is a highly scratch and slip resistant material, developed by Autotype specifically for applying high quality graphics directly to floor areas. FootPrint has excellent clarity and image resolution combined with a high degree of transparency, and can be produced in every size and image/text combination.

The Dutch Broadcasting network, EO, and Japanese Television have both used FootPrint for producing floor graphics for high-profile programmes. For example Dutch television used FootPrint to produce the photographic image of a tree trunk that doubled as the podium for the guests in a chat-show regarding the Millennium.

The image took two people only three to four hours to apply, compared with the two or three days painting that would otherwise have been involved. The set itself was used for multiple shows without retouching and the result was a highly professional combination of design ingenuity and impressive Autotype technology.

In Japan, FootPrint has been used in the production of a feature on the Le Mans 24 hour race. Audience participation was a major part of the programme and the producers wanted floor graphics that would reflect the international flavour and of the race. FootPrint was the ideal solution for its high colour resolution and anti-glare features.

FootPrint has been designed to meet all the requirements of a busy studio or theatre environment enabling set designers to successfully meet the challenges of safety, durability, aesthetics, and budget. Images printed on FootPrint - though fully protected - are not viewed through an adhesive layer as in conventional systems, so designers can produce unique effects aiming for the highest colour resolution and brightest colours.

FootPrint has been rigorously tested for slip-resistance and, in a hot or busy studio, can be relied upon to cope with condensation and spillage. The hard coated polyester surface, ensures that the design or image is protected from damage and gives it the right antiglare properties that make it ideal for studio lighting conditions.

The FootPrint Graphic System can be output from a conventional graphics file as a screen print or inkjet image. FootPrint can also be produced as a sticker-tile or can be mounted onto MDF wood panels. The adhesive layer is specifically designed to be easily lifted and repositioned, yet still provide a secure bond to the floor or wooden surface.

http://www.autotype.com

About: Autotype International
Specialist coating technology developed by Autotype is used for a wide range of touch and vision electronic applications, including membrane switches and for In Mould Decorated (IMD) products in the automotive, telecommunications and domestic appliances sectors.

The company's expertise in precision coating technology enables it to transform and enhance the performance of films for many high technology and demanding applications. These films can provide efficient means of reproducing exacting images or offer protective features such as resistance to aggressive chemicals and be used as stable substrates in the production of key electronic or medical components.

Precision graphic systems for the printing sector have enabled industrial screen printers to compete with alternative technologies in the quest for the most complex and accurate reproduction process.

The company operates from three locations: Autotype International, in Wantage, England; Autotype Americas Inc. in Schaumburg, near Chicago; Autotype International (Asia) Pte. Ltd. from Singapore. From these three locations we are able to maintain worldwide coverage through experienced and dedicated sales personnel, responding in real time to the changing needs of local markets.


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