THE FUTURE OF MANUFACTURING – 'MADE IN CHINA' COLLECTION A CONTEMPLATION BY GABRIELE-PEZZINI WITH THE SUPPORT OF DSM SOMOS®

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THE FUTURE OF MANUFACTURING – 'MADE IN CHINA' COLLECTION A CONTEMPLATION BY GABRIELE-PEZZINI WITH THE SUPPORT OF DSM SOMOS®
31 March 2003 - DSM Somos

In occasion of the Salone Internazionale del Mobile di Milano (April 9-14, 2003), DSM Somos® (www.dsmsomos.com) will present the show “The future of manufacturing – 'Made in China' collection”.

Conceived by Gabriele Pezzini (www.gabriele-pezzini.com), the collection anticipates a future of familiar everyday objects, re-elaborated in unusual, ambiguous forms.

What will the design objects of the next millennium resemble? Will they be structurally conditioned by new manufacturing technologies, or influenced above all by social and cultural change?

‘Made in China’ is a symbol of global production, of cultural mixes that mould our society. In this arena of mass production, one category of objects, which could be defined as pseudo-functional, deserves special attention. Icons of contemporary kitsch are often the result of not easily recognizable technological innovations, astute design and manufacturing systems.

These objects, through the expression of an original blend of values, needs and research, provide inspiration in new design possibilities by questioning, often involuntarily, the identity of everyday items and their functions.

The objects of design also belong, in their aesthetic and structural quality, to an open society representing a theatre for the performance of world cultures. In the

‘Made in China’ collection, common instruments and accessories are re-conceptualized to produce unusual forms and experiment innovative technologies.

The exhibition aims at breaking down perceptions, and reveals that the limitations in design are not only those set by our imagination, but also those imposed by conventional, well-established methods of manufacturing.

Visitors to the exhibition will view a series of objects reflecting the evolved systems and materials of manufacturing for the future. Where they will expect to see conventional materials such as glass and plastic, instead they will see Somos® WaterShed™, an innovative material used in harmony with the unique forms of the objects on display. Somos® WaterShed™ has been used to impart upon the objects the appearance of clear or etched glass, according to the finish used.

It also allowed the designers to realize each project in an extremely brief time (less than one day). Pre-chosen for its ties to the world of high technology, the resin WaterShed™ is a new stereolithography material destined for the world of rapid prototyping, used here in this context to produce the final product.

http://www.dsmsomos.com

About: DSM Somos
DSM Somos is an unincorporated division of DSM Desotech—a world leader in the development of UV-curable materials—and a member of the global DSM family.

DSM Somos is currently the world's second largest materials supplier to the rapid prototyping industry, providing stereolithography liquids and
selective laser sintering powders used for the creation of three dimensional models and prototypes directly from digital data. Somos' patented ProtoFunctional materials are used by a variety of industries, including automotive, aerospace, medical and telecommunications.

DSM Somos has developed a full line of rapid prototyping materials that replicate the performance parameters of production materials, saving both time and money in new product development. From thermoplastic elastomers to polyethylene and polypropylene, DSM Somos has stereolithography and selective laser sintering technologies.

The Somos business has been actively involved in the development of rapid prototyping materials since the late 1980s, from the introduction of the first commercial Somos stereolithography resin in 1992.

DSM Somos is part of DSM Desotech, a leading innovative formulator and manufacturer of high quality ultraviolet and electron beam (UV/EB) curable materials.

DSM Desotech is a business unit of DSM - an international chemicals and materials group headquartered in The Netherlands, with annual sales of EUR 8.1 billion and a work force of approximately 22,000 employees at more than 200 sites worldwide.

DSM is active worldwide in life science and nutritional products, performance materials and industrial chemicals. The company specializes in innovative products and services that help improve the quality of life and DSM products are currently used in a wide range of end markets and applications such as human and animal nutrition and health, cosmetics, pharmaceuticals, automotive and transport, coatings, housing and electrics & electronics (E&E). The group has annual sales (pro forma including the recent acquisition - renamed DSM Nutritional Products) of approximately EUR 8 billion and employs about 26,000 people around the world. Ranking among the global leaders in many of its fields, DSM is headquartered in the Netherlands, with locations in Europe, Asia and the Americas.

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