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TOYOTA PRIUS CLEANS UP WITH ENVIRONMENTAL AWARD
26 October 2000 - Corus Automotive
| The Toyota Prius was awarded the Corus IVehE Motor Show Environmental Award at a gala dinner attended by 500 leading personalities from the world’s motor industry held on the eve of the British International Motor Show.
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At the previous award ceremony in 1998 the judges had no difficulty in choosing the Prius for its advanced powertrain design. For the 2000 awards, the judging panel again acknowledged the Prius as the only full size family vehicle, now on sale in the UK, to offer the environmental benefits of a petrol/battery hybrid. 'Toyota continues its leadership in making leading-edge technology available to all motorists,' said design engineer John Rook, chairman of the environmental judging panel. 'The Prius offers environmental solutions that recognise the needs of the real world. It is an excellent example of how automotive engineers can meet the global environmental challenge.' The clincher for the judges was Toyota’s five-year warranty and ownership package. This gives peace of mind to motorists who wish to be among the first to make their commitment to a sustainable future.
About: Corus Automotive
Corus is one of the leading suppliers of steel products, services and technology to the automotive industry. A broad range of Corus steel from strip, engineering steels, special strip and tubes are used to make products that go into automotive applications including body-in-white, closures, chassis and suspension systems, powertrain, seats, safety systems and other components. Corus is committed to the global automotive industry, and, uniquely, combines its materials and vehicle engineering knowledge to respond cost-effectively to key drivers of importance to the sector, such as safety, fuel-efficiency, innovation and the environment. The Company actively supports supply chain initiatives that improve efficiency and enhance the value of steel used in automotive applications. Corus Group Plc is one of the world's largest metal producers with an annual turnover of £8 billion and major operating facilities in the UK, the Netherlands, Germany, France, Norway and Belgium. Corus' four divisions comprising Strip Products, Long Products, Distribution & Building Systems and Aluminium provide innovative solutions to the construction, automotive, packaging, mechanical engineering and other markets worldwide. Corus has 48,500 employees in over 40 countries and sales offices and service centres worldwide. Combining international expertise with local customer service, the Corus brand represents quality and strength. |
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