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AWARD FOR NEW MONDEO DEMONSTRATES THAT SAFETY IS NOT A LUXURY
26 October 2000 - Corus Automotive
| The new Ford Mondeo was awarded the Corus IVehE Motor Show Award for Safety at a gala dinner attended by 500 leading personalities from the world's motor industry held on the eve of the British International Motor Show.
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Commenting on the high degree of safety features throughout the Mondeo range, Mike Dickison of Tickford Engineering and chairman of the safety judging panel, said: 'Ford demonstrates that safety does not have to be a luxury add-on. Even the base model has the safety features normally associated with more expensive vehicles. 'The Mondeo is a significant breakthrough in the way a major carmaker has used its multi-billion dollar research capability to bring state-of-the-art safety benefits to more motorists.' Mondeo's comprehensive and integrated safety package offers world class crash energy management in the main body structure. This is complemented by a host of safety features that work together to minimise the risk of accident injury. Recognising safety as one of the biggest issues driving car design today, the judges were impressed by the increasingly high standard of safety being engineered by all manufacturers into their new models. This is reflected by the Motor Show Awards, supported by the SMMT, which have introduced the new Safety Award to highlight and reward the best life-saving engineering design innovations.
About: Corus Automotive
Corus is one of the leading suppliers of steel products, services and technology to the automotive industry. A broad range of Corus steel from strip, engineering steels, special strip and tubes are used to make products that go into automotive applications including body-in-white, closures, chassis and suspension systems, powertrain, seats, safety systems and other components. Corus is committed to the global automotive industry, and, uniquely, combines its materials and vehicle engineering knowledge to respond cost-effectively to key drivers of importance to the sector, such as safety, fuel-efficiency, innovation and the environment. The Company actively supports supply chain initiatives that improve efficiency and enhance the value of steel used in automotive applications. Corus Group Plc is one of the world's largest metal producers with an annual turnover of £8 billion and major operating facilities in the UK, the Netherlands, Germany, France, Norway and Belgium. Corus' four divisions comprising Strip Products, Long Products, Distribution & Building Systems and Aluminium provide innovative solutions to the construction, automotive, packaging, mechanical engineering and other markets worldwide. Corus has 48,500 employees in over 40 countries and sales offices and service centres worldwide. Combining international expertise with local customer service, the Corus brand represents quality and strength. |
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