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ONLINE TRADE MAGAZINES HONOR BASF COATINGS FOR HAVING THE BEST AUTOMOTIVE WEBSITE IN 2004
09 February 2005 - BASF Coatings AG
| Following its victory in October's 'Automotive Website Challenge,' a contest sponsored by the trade magazines 'automanager.de' and 'Automobile-Industrie' together with the Accenture management consulting company, the paint manufacturer now has a new cup to add to its trophy case: Best Website for All of Year 2004. |
Following its victory in October's 'Automotive Website Challenge,' a contest sponsored by the trade magazines 'automanager.de' and 'Automobile-Industrie' together with the Accenture management consulting company, the paint manufacturer now has a new cup to add to its trophy case: Best Website for All of Year 2004. The site beat out all the other single-month winners in the areas of design, information content and user friendliness. The jury’s decision was clear: “BASF Coatings’ website meets all the requirements for a customer-oriented, professional Internet presence with flying colors. It's definitely a site worth checking out.'
The consistent colour design used in the individual menus, the jury notes, contributes to user friendliness. Even for non-experts, the significance of BASF Coatings’ products is easy to recognize. Current press releases, tips for training in the company, and succinct descriptions of the company's environmental and security policies round out the picture. It’s no wonder that the BASF Coatings website, which hauled in a total of 124 points, was in the absolute upper echelon of all the sites tested and that now, after its tremendous October, it has now brought home victory for the entire year.
http://www.automanager.de
About: BASF Coatings AG
BASF Coatings AG belongs to the global Coatings Division of the BASF Group. In 2003 the Coatings Division achieved world sales of 2.0 billion euros. The Coatings Division develops, produces and markets a high-quality range of innovative automotive OEM coatings, automotive refinishes and industrial coatings as well as decorative paints, and also the processes needed to apply them. In this business, eco-efficient water-based, powder and high-solids coatings as well as radiation-curable systems play a special part. In Brazil, the company has been successful in the decorative paints market for years and holds the leading position. BASF has a major, global presence in the Coatings sector, with significant market positions in Europe, North America, South America and the Asia/Pacific region, for example with affiliates in Australia, China, India, Japan, and the Philippines. The internet address of BASF Coatings is www.basf-coatings.com |
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