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BASF COATINGS SUCCESSFUL WITH COLOURS IN FAR EAST (AND THE WINNER IS: “GRAYISH BRONZE”)
03 February 2005 - BASF Coatings AG
| Success breeds more success: At the seventh annual “Auto Color Award 2004” presentations in Tokyo, automotive customers of BASF NOF Coatings Co., Ltd. (BNC) were once again successful ... just like last year. This year as well, the prestigious competition was organized by the “Japan Fashion Color Association” (JAFCA), to which over 700 companies belong. |
Success breeds more success: At the seventh annual “Auto Color Award 2004” presentations in Tokyo, automotive customers of BASF NOF Coatings Co., Ltd. (BNC) were once again successful ... just like last year. This year as well, the prestigious competition was organized by the “Japan Fashion Color Association” (JAFCA), to which over 700 companies belong.
This year the coveted “Fashion Color Prize & Auto Designers’ Color Prize” went to the auto manufacturer Nissan. Nissan’s “Fuga” model in “Grayish Bronze” colour made a big impression on the jury and took first place. This colour is based on BNC’s OEM colour “BC 31.” The “Auto Color Award” is unique in Japan. A jury consisting of designers and color experts from all areas awards the prizes in such varied categories as “Interior Design” and “Technological Section.” Before the winners are determined, the competing colours and vehicles must be carefully inspected and evaluated by the jurors.
http://www.basf-coatings.com
About: BASF Coatings AG
BASF Coatings AG belongs to the global Coatings Division of the BASF Group. In 2003 the Coatings Division achieved world sales of 2.0 billion euros. The Coatings Division develops, produces and markets a high-quality range of innovative automotive OEM coatings, automotive refinishes and industrial coatings as well as decorative paints, and also the processes needed to apply them. In this business, eco-efficient water-based, powder and high-solids coatings as well as radiation-curable systems play a special part. In Brazil, the company has been successful in the decorative paints market for years and holds the leading position. BASF has a major, global presence in the Coatings sector, with significant market positions in Europe, North America, South America and the Asia/Pacific region, for example with affiliates in Australia, China, India, Japan, and the Philippines. The internet address of BASF Coatings is www.basf-coatings.com |
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