HARDOX SPONSORS FEMALE BOXER
17 May 2004 - SSAB Oxelosund

Now we’ll promote HARDOX once again by sponsoring the boxer Josefina Tengroth Landquist’s venture for the gold medal in the European Championships in Milan. Josefina is already Swedish Champion and twofold Nordic Champion, so her chances are very good.

'I have never seen a girl with more will and stubbornness than Josefina. The swedish team is both proud and happy to have her as star of the team,' says Erik Bredler, Swedish national team manager.

'Josefina is an excellent symbol for HARDOX. She’s tough and hits hard, but also wins many fights thanks to her intelligence and great technique. We will use Josefina in different ways in our marketing. For example she’ll show up in Plate, in ads, posters and on the Internet.'

'Josefina will also be guiding workshops at HARDOX/WELDOX-Center to show us how to work with such things as mental focus in order to increase our efficiency and performance.'

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  • For May 2004
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