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BAYER MATERIALSCIENCE LLC INTRODUCES SIX NEW FANTASIA™ COLORS AND SPECIAL EFFECTS FOR USE IN PLASTIC PRODUCT DESIGNS
17 June 2004 - Bayer MaterialScience AG
| Bayer MaterialScience LLC introduces six new Leda® compounded color effects: Silverado, Black Starlight, Heart's Desire, Fade-to-Black, Titanium, and White Marble.
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Each of the following Leda color effects - influenced by market trend information from the design and fashion industries - was developed at Bayer MaterialScience's color lab in Hebron, Ohio: Silverado, part of the Leda Mina® effects family - a deep metallic silver effect.
Black Starlight, part of the Leda Aster® effects family - glossy black with metal flakes that provides a 3-D effect.
Heart's Desire, part of the Leda Mina effects family - a high-definition, metallic red color. Approved for use in FDA applications.
Fade-to-Black, part of the Leda Mirage® effects family - a metallic effect that color shifts between green and black. Approved for use in FDA applications.
Titanium, part of the Leda Mina effects family - a sharp metallic gray effect. Approved for use in FDA applications.
White Marble, part of the Leda Aster effects family - a clean white and gray marble look. Approved for use in FDA applications. The six new Leda effects further expand the palette of Bayer MaterialScience's Fantasia™ colors and special effects program. All of the new color effects are designed for use with Bayer MaterialScience's Makrolon® polycarbonate. 'Our research shows that new product designs and fashions will include more unique and complex metallic effects,' said John Skabardonis, Fantasia marketing manager. 'We tailored these latest effects to address and anticipate the design and fashion industry's next color and special effects trends.' Color Your World With Fantasia Fantasia is the industry's most complete, one-stop solution for color and special effects. To meet customers' wide range of design, processing and cost parameters, the Fantasia colors and special effects program includes five separate technologies: Aura® - A proprietary color infusion technology.
Leda® - Compounded color effect options for resins.
Imagio® - High quality see and feel coatings.
Faria® - Film-insert molding technology.
Milena® - Colors for optical media. 'Along with the six new Leda compounded color effects, we expect to launch additional visual and tactile effects from each of the other Fantasia colors and special effects technologies,' added Skabardonis.
http://www.bayermaterialscience.com
About: Bayer MaterialScience AG
Bayer Corporation, headquartered in Pittsburgh, is part of the worldwide Bayer Group, an international health care, nutrition and innovative materials group based in Leverkusen, Germany. Bayer employs 23,300 in North America with net North American sales of 8.8 billion euros in 2003. Bayer’s three operating business areas – HealthCare, CropScience and MaterialScience, improve people’s lives through a broad range of essential products that help diagnose and treat diseases, protect crops and advance automobile safety and durability.Bayer MaterialScience AG is one of the world's largest producers of polymers and high-performance plastics. The main customers for Its innovative developments in coatings, adhesives, insulating materials and sealants, polycarbonates and polyurethanes are the automotive and construction industries, the electrical/electronics segment and manufacturers of sports and leisure goods, packaging, and medical devices. |
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