BAYER MATERIALSCIENCE LLC CREATES FUTURE BUSINESS GROUP TO FOCUS ON INNOVATION-DRIVEN POLYMER PRODUCTS, NEXT-GENERATION APPLICATION TRENDS AND NEW COMPLEX TECHNOLOGIES

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BAYER MATERIALSCIENCE LLC CREATES FUTURE BUSINESS GROUP TO FOCUS ON INNOVATION-DRIVEN POLYMER PRODUCTS, NEXT-GENERATION APPLICATION TRENDS AND NEW COMPLEX TECHNOLOGIES
17 June 2004 - Bayer MaterialScience AG

Bayer MaterialScience LLC, which begins operation in the Americas region on July 1, will have a renewed focus on innovation with the creation of its Future Business Group.

Led in the region by Dr. Robert Kumpf, the Future Business Group includes three subgroups:

Creative Center - identifies demographic, population and societal trends that impact product needs, ideas and purchasing behaviors. Also leads Idea Management effort, a process to uncover new project opportunities.

New Technologies - examines technology trends and how current and future polymers materials impact new product development.

Industry Innovation - uses information gathered by the Creative Center and New Technologies subgroups and works closely with customers on product, technology, and process implementation.

'Innovation is a business imperative,' said Kumpf, vice president of future business at Bayer MaterialScience. 'That's why it is a major focus of the new Bayer MaterialScience. We've already begun to identify and develop innovative opportunities within many new product, technology and market areas.'

Some of these include luminescent films, weight-saving composites, self-cleaning plastics, nanoscale functional additives, smart polymer surfaces and mass customization technologies. 'This is just the beginning,' added Kumpf. 'There are many other new areas where polymers products can help shape next-generation product development.'

http://www.bayermaterialscience.com

About: Bayer MaterialScience AG
Bayer Corporation, headquartered in Pittsburgh, is part of the worldwide Bayer Group, an international health care, nutrition and innovative materials group based in Leverkusen, Germany. Bayer employs 23,300 in North America with net North American sales of 8.8 billion euros in 2003. Bayer’s three operating business areas – HealthCare, CropScience and MaterialScience, improve people’s lives through a broad range of essential products that help diagnose and treat diseases, protect crops and advance automobile safety and durability.

Bayer MaterialScience AG is one of the world's largest producers of polymers and high-performance plastics. The main customers for Its innovative developments in coatings, adhesives, insulating materials and sealants, polycarbonates and polyurethanes are the automotive and construction industries, the electrical/electronics segment and manufacturers of sports and leisure goods, packaging, and medical devices.

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