BAYER PLASTICS LAUNCHES INTERACTIVE FANTASIA™ COLORS & SPECIAL EFFECTS WEB SITE WWW.BAYERFANTASIA.COM

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BAYER PLASTICS LAUNCHES INTERACTIVE FANTASIA™ COLORS & SPECIAL EFFECTS WEB SITE WWW.BAYERFANTASIA.COM
15 October 2002 - Bayer MaterialScience AG

Bayer Plastics' new Fantasia™ Web site features the industry's broadest array of technologies for adding colors and special effects to engineering thermoplastics. The site includes an interactive gallery that simulates the use of each color and effect in a three-dimensional spoon design.

Site users can move their mouse over each spoon and view how the more than 100 colors and special effects look at various angles.

Other features of the Web site include a flash movie that introduces Fantasia's five technologies, a Fantasia news section, program fact sheet, frequently asked questions, and a contact form for customer inquiries.

'The Web site is designed to be an easy-to-use simulation tool that can help product designers find the color or effect that best meets their particular design requirements,' said Bayer Plastics' John Skabardonis. 'We will use the site to introduce new colors and effects as Fantasia's palette continues to expand.'

Fantasia was unveiled in September 2002 and its five technologies for adding see-and-feel effects include:

Aura™ - A proprietary color infusion technology. Aura's mix-and-match process lets customers apply color to finished products - whatever the quantity.

Leda™ - A wide range of color effect options for engineering resins make up Leda's seven color families.

Imagio™ High-quality coatings that include a variety of unique color effect options. Imagio's see-and-feel finishes are possible through the combined technologies of Bayer and PPG Industries, Inc.

Faria™ - Film-insert molding technology allows customers to customize their products with an essentially limitless range of graphics possibilities. Faria uses Bayer's Makrofol® polycarbonate (PC) films, Bayfol® PC/PBT films and Dureflex™ TPU films, which are preformed and incorporated into the part during molding.

Milena™ - Colors for optical media. Milena offers customers a number of color effect options that can be added using its mix-and-match process. This process makes changing color batches more time efficient compared to conventional coloring processes.

http://www.bayermaterialscience.com

About: Bayer MaterialScience AG
Bayer Corporation, headquartered in Pittsburgh, is part of the worldwide Bayer Group, an international health care, nutrition and innovative materials group based in Leverkusen, Germany. Bayer employs 23,300 in North America with net North American sales of 8.8 billion euros in 2003. Bayer’s three operating business areas – HealthCare, CropScience and MaterialScience, improve people’s lives through a broad range of essential products that help diagnose and treat diseases, protect crops and advance automobile safety and durability.

Bayer MaterialScience AG is one of the world's largest producers of polymers and high-performance plastics. The main customers for Its innovative developments in coatings, adhesives, insulating materials and sealants, polycarbonates and polyurethanes are the automotive and construction industries, the electrical/electronics segment and manufacturers of sports and leisure goods, packaging, and medical devices.

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