"RINSPEED SENSO", THE MOST SENSUOUS CAR IN THE WORLD

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"RINSPEED SENSO", THE MOST SENSUOUS CAR IN THE WORLD
20 December 2004 - Bayer MaterialScience AG

The automotive sector can look forward to a world premiere on March 1, 2005 when the renowned Swiss car designer and solution specialist Rinspeed and Bayer MaterialScience, one of the largest producers of plastic in the world, will be presenting their ideas and visions for the next generation of cars with the "Senso" concept car.

Lateral thinking, looking at things from a new angle, thinking out of the box and feeding the senses – sight, touch, feel, smell and hearing – these are major elements of the development work that has gone into the "Rinspeed Senso". Its name reflects what it actually does. The "Senso" "senses" the driver and adjusts to him/her. This is especially important as the risk of an accident is significantly reduced if the person behind the wheel is relaxed and wide awake.

This project also involves a sophisticated system of sensors developed by the Universities of Zurich and Innsbruck. Smart Surface Technology, a new 3D-formable electroluminescent film from Bayer MaterialScience and the Swiss electronics specialist Lumitec, uses biometric data and other information to create an appropriate level of light for the driver, thereby having a positive effect on him/her.

The environmentally friendly "Senso", which runs on CO2-reducing natural gas, puts the central focus on the driver as an individual and appeals to the emotions thanks to its unusual design. It also features an innovative outer skin coating.

"Senso" is sure to polarize opinions. And that is precisely what it is designed to do.

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About: Bayer MaterialScience AG
Bayer Corporation, headquartered in Pittsburgh, is part of the worldwide Bayer Group, an international health care, nutrition and innovative materials group based in Leverkusen, Germany. Bayer employs 23,300 in North America with net North American sales of 8.8 billion euros in 2003. Bayer’s three operating business areas – HealthCare, CropScience and MaterialScience, improve people’s lives through a broad range of essential products that help diagnose and treat diseases, protect crops and advance automobile safety and durability.

Bayer MaterialScience AG is one of the world's largest producers of polymers and high-performance plastics. The main customers for Its innovative developments in coatings, adhesives, insulating materials and sealants, polycarbonates and polyurethanes are the automotive and construction industries, the electrical/electronics segment and manufacturers of sports and leisure goods, packaging, and medical devices.

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