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LANEIGE LIP GLOSS TUBE MADE OF DUPONT™ SURLYN® COMBINES TRANSPARENCY WITH SQUEEZABILITY
24 February 2005 - DuPont Engineering Polymers
| The glass-like transparency of DuPont™ Surlyn®, combined with the material’s soft squeezability, toughness and chemical resistance, made it the clear choice for the packaging of Laneige Shining Lip Gloss, a recent introduction by AmorePacific of Seoul, Korea. |
The packaging design – an elongated oval shape comprised of a transparent tube made of Surlyn® with a silvery metallic cap – reflects the modernity of the Laneige brand, which was launched in 1994 by AmorePacific to meet the skincare and cosmetic needs of young women. “We selected Surlyn® 8920 resin for the extruded tube following physical and chemical tests that demonstrated its superiority over PE (polyethylene) in terms of transparency, squeezability and reduced level of manufacturing defects,” says Hak-Chan Kim, senior manager engineering design at AmorePacific. “It enables us to perfectly express the colours and pearlized effect of Laneige Shining Lip Gloss. Tubes made of PE are translucent and therefore cannot adequately represent the product’s distinctive colour features,” he adds. Laneige has become a well-known brand in Korea, where it enjoys an extremely high rating among consumers. Distribution is currently being expanded in the Asian market, with great success in China and Hong Kong. AmorePacific, the Korean market leader with a 35 per cent market share, has embarked on an ambitious programme of global expansion.
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About: DuPont Engineering Polymers
The DuPont Engineering Polymers business manufactures and sells DuPont Crastin PBT and DuPont Rynite PET thermoplastic polyester resins, DuPont Delrin acetal resins, DuPont Hytrel thermoplastic polyester elastomers, DuPont ETPV engineering thermoplastic vulcanizates, DuPont Minlon mineral reinforced nylon resins, DuPont Thermx PCT polycyclohexylene dimethyl terephthalate, DuPont Tynex filaments, DuPont Vespel parts and shapes, DuPont Zenite LCP liquid crystal polymers and DuPont Zytel nylon resins. These products serve global markets in the aerospace, appliance, automotive, consumer, electrical, electronic, industrial, sporting goods and many other diversified industries. Founded in 1802 science company DuPont operates in more than 70 countries. It offers a wide range of products and services for markets including agriculture, nutrition, electronics, communications, safety and protection, home and construction, transportation and apparel. DuPont Electronic & Communication Technologies is a leading supplier of electronic materials, fluoropolymers, fluorochemicals and imaging technologies. |
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