EASTMAN LAUNCHES APOTHECARY COLOUR SERIES TO COSMETIC, PERSONAL CARE INDUSTRY
20 October 2004 - Eastman Chemical Company

‘Vintage-Chic’ Colours Combined with The Glass Polymer Bottles Give Maximum Shelf Appeal, Distinguish Products at Point-of-Sale

At Luxepack, Eastman Specialty Plastics has launched its new Apothecary Colour Series of plastic bottles. Made from Eastman’s The Glass Polymer, the bottles provide superb clarity and gloss - often only achieved with glass - and are available for personal care and cosmetic brand owners in six different “retro-inspired” colours.

“The old adage ‘everything old is new again’ is truer than ever. Eastman’s Apothecary Colour Series mixes trendy with the ‘retro’ appeal of your old-fashioned, neighbourhood pharmacy. The unique colours allow brand owners to create a stand–out look that increases shelf appeal,” says Vincent Gugumus, global market development manager, personal care/consumer care, Eastman. “Because of The Glass Polymer’s sparkling clarity, the colours glisten and pop out at the consumer, creating that truly ‘jump-off-the-shelf’ appeal.”

The Apothecary Colour Series is available in the following vintage-inspired colours: deep-blue Cobalt; amber-tinted Sepia; bright-green, weathered Spring; water-blue Azure; the old-fashioned ‘soda bottle’ Aqua; and clear Crystal.

http://www.theglasspolymer.com

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