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GROCERY SHOPPING WITH A WIRELESS PDA MAKES LOCATING ITEMS & SPECIALS EASIER
07 April 2003 - Georgia Institute of Technology
| In a field test of a prototype PDA system developed by Georgia Institute of Technology researchers, shoppers reported that the device made shopping easier and more efficient. Shoppers tended to avoid impulse buys and also found items in the store more quickly. On the downside, shoppers did not like holding the PDA while shopping, and some suggested a docking station on the shopping cart, an idea explored, but not tested in this study. |
In a field test of a prototype PDA system developed by Georgia Institute of Technology researchers, shoppers reported that the device made shopping easier and more efficient. Shoppers tended to avoid impulse buys and also found items in the store more quickly. On the downside, shoppers did not like holding the PDA while shopping, and some suggested a docking station on the shopping cart, an idea explored, but not tested in this study. "It's still an unanswered question as to whether the PDA is the right device for use in grocery stores," said Georgia Tech Associate Professor of Computing John Stasko, who supervised the project. "Our study clearly showed some potential. But the devil is in the details." Stasko's former students Erica Newcomb and Toni Pashley, who graduated with master's degrees last year, will present the details in a presentation titled "Mobile Computing in the Retail Arena" on April 9 at the Computer-Human Interaction 2003 meeting in Fort Lauderdale, Fla. The study, funded in part by NCR, involved extensive background research, including observation and interviews with shoppers and a shopping survey, before designing and testing a prototype in a Kroger store in Atlanta.
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About: Georgia Institute of Technology
The Georgia Institute of Technology is one of the nation's top research universities, distinguished by its commitment to improving the human condition through advanced science and technology.Georgia Tech's campus occupies 400 acres in the heart of the city of Atlanta, where more than 16,000 undergraduate and graduate students receive a focused, technologically based education. The Institute offers many nationally recognized, top-ranked programs. Undergraduate and graduate degrees are offered in the Colleges of Architecture, Engineering, Sciences, Computing, Management, and the Ivan Allen College of Liberal Arts. Georgia Tech consistently ranks among U.S. News & World Report's top ten public universities in the United States. In a world that increasingly turns to technology for solutions, Georgia Tech is using innovative teaching and advanced research to define the technological university of the 21st century. |
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