BECOMING THE MOST TRUSTWORTHY EPLATFORM SERVICES PROVIDER

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BECOMING THE MOST TRUSTWORTHY EPLATFORM SERVICES PROVIDER
09 January 2006 - Advantech UK

Advantech officially launches the new slogan "Trusted ePlatform Services" in 2006. From "Your ePlatform Partner" to "Trusted ePlatform Services", Advantech will keep focusing on providing reliable "ePlatforms" to empower all kinds of applications in the connected eWorld. This new slogan maps out Advantech's next strategic direction, which is to shift from a "product-centric" to a "service-oriented" business, and also to become the most trustworthy partner to our customers.

The phasing-out slogan "Your ePlatform Partner" was launched in 2001. At that time, Advantech led the entire IPC industry and influenced it to define itself as an "ePlatform" partner. "ePlatform" referred to the computing platform Advantech provided to facilitate the development of a wide variety of applications. Through more than 300 Advantech Solution Days around the world in the past few years, the Advantech brand has successfully broadcasted itself globally. Advantech was recognized as the "Top 10 Taiwan Global Brand" in 2004 by the renowned branding consulting firm "Interbrand". Now, this "ePlatform" concept has become the second name for Advantech.

To further establish Advantech as a trustworthy brand, a series of brand actions will be taken in 2006. The brand actions include driving a top quality commitment as the groundwork of Advantech's brand essence, to build eBusiness as a core competence of Advantech's brand promise, to advance Advancing brand identity and brand communication, to build an unique and dedicated sub-brand for Advantech eAutomation, to transform Advantech Foundation into an effective branding vehicle, and to extend Advantech brand to the SRP business sector. To further these ambitions, a branding workshop will be held in February to kick off these actions, and further explore Advantech's total brand opportunities. Advantech is striving to become the most trustworthy ePlatform services partner for you.

http://www.advantech-uk.com

About: Advantech UK
Advantech has been established in PC-based automation for almost 20 years. In this time, the company has built up a worldwide network of sales, support and logistics offices in 16 countries and has more than 60 distribution partners in territories where Advantech either has a local office or not.

There are 4 logistics centres in Asia, America and Europe. The European Service Centre, which is also our European Headquarters, is based in Eindhoven in The Netherlands.

Advantech founded a UK sales office in Milton Keynes in 1998, where 20 sales, marketing, technical support and administration staff now work. Please visit the contacts page for more information.

Advantech's wide range of products are presented through three groups: Embedded Computing, Industrial Automation and Network Computing. Full information on these three groups can be found by opening the links below. Today, Advantech has in excess of 1200 products in its portfolio, with around 30 new products introduced each year by each group.

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