ADVANTECH LAUNCHES EAUTOMATIONPRO IN AUSTRALIA

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ADVANTECH LAUNCHES EAUTOMATIONPRO IN AUSTRALIA
12 September 2005 - Advantech UK

Advantech's Industrial Automation Group today announced the launch of a localized version of eAutomationPro for Australia. eAutomationPro, a website for automation professionals, offers comprehensive Advantech product information and the ability to purchase Advantech products directly from the manufacturer.

"We have now rolled out a total of eight sites worldwide and have started a series of marketing activities, including monthly eNewsletters, ad-hoc promotional DMs, magazine insertions of a 16-page catalog, print advertisements in professional publications, telemarketing, and much more, to encourage member registration and build up the website awareness", said Joanna Chiang, Marketing Manager of Advantech Industrial Automation Group. "We plan to launch 2 more sites in the emerging territories like South America, the Middle East and Thailand in Q4. This will be done with our joint venture partners and premier channel partners."

"Both IAG president Ming Chin Wu and myself have been interviewed by the chief editor – Suraji Frank Agarwai of EDN/ECN Asia and editorial director, Edward Lin of Mechatronics Magazine (Taiwan professional automation magazine) about this innovative business model. The articles will be published on Oct. and Nov. issues, respectively which will definitely increase eAPro exposure." Joanna Chiang further illustrates.

The localized Australian version of the eAutomationPro 16-page DM will be distributed in the September issue of "What's New in Process Technology" magazine, which is sent to over 9,500 subscribers in Australia and New Zealand.

http://www.advantech-uk.com

About: Advantech UK
Advantech has been established in PC-based automation for almost 20 years. In this time, the company has built up a worldwide network of sales, support and logistics offices in 16 countries and has more than 60 distribution partners in territories where Advantech either has a local office or not.

There are 4 logistics centres in Asia, America and Europe. The European Service Centre, which is also our European Headquarters, is based in Eindhoven in The Netherlands.

Advantech founded a UK sales office in Milton Keynes in 1998, where 20 sales, marketing, technical support and administration staff now work. Please visit the contacts page for more information.

Advantech's wide range of products are presented through three groups: Embedded Computing, Industrial Automation and Network Computing. Full information on these three groups can be found by opening the links below. Today, Advantech has in excess of 1200 products in its portfolio, with around 30 new products introduced each year by each group.

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