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NEW COLOR TRENDS TO MOTORCYCLE MANUFACTURERS
09 May 2006 - BASF Aktiengesellschaft
| Muenster/Tokyo. BASF Coatings Japan Ltd. will announce its forecast for the upcoming color trends. The theme of this year's Color Show was "MATURECYCLE," a term coined by combining "MATURE" and "MOTORCYCLE," to signify a fully developed motorcycle society. The theme was inspired by automotive color trends, which reflects the sophisticated, adult culture arising from the aging baby-boomer generation. Based on this theme, BASF Coatings Japan will introduce approximately 100 new colors to the market that will create a shift in the world of motorcycle coatings. |
Muenster/Tokyo. BASF Coatings Japan Ltd. will announced its forecast for the upcoming color trends in the motorcycle industry for the next two to three years at the Motorcycle Color Show. The theme of this year's Color Show was "MATURECYCLE," a term coined by combining "MATURE" and "MOTORCYCLE," to signify a fully developed motorcycle society. The theme was inspired by automotive color trends, which reflects the sophisticated, adult culture arising from the aging baby-boomer generation. Based on this theme, BASF Coatings Japan will introduce approximately 100 new colors to the market that will create a shift in the world of motorcycle coatings. In addition to meeting the existing demands for specific colors and color characteristics, including high color saturation, high luminance, and high flip-flop properties, BASF Coatings Japan will introduce newly composed muted color hues. The company will also make developments and enhancements in its expression of colors by utilizing bright and metal like materials and textures for the future motorcycle designs.
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About: BASF Aktiengesellschaft
BASF is the world’s leading chemical company. Its portfolio ranges from chemicals, plastics, performance products, agricultural products and fine chemicals to crude oil and natural gas. In 2003, BASF had sales of more than EUR 33 billion (about US$42 billion). BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA), New York (BF), Paris (BA) and Zurich (AN). |
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