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DUPONT COSMETIC SOLUTIONS AT LUXE PACK 2005: TRANSPARENCY, ELEGANCE AND PERFORMANCE
Elegant yet functional packaging solutions for the luxury market, often around the theme of perfect transparency, as well as new technologies for increased aesthetic appeal form the highlights of the DuPont Cosmetic Solutions exhibit at Luxe Pack 2005 (2-5 November 2005 in Monaco). Value-adding materials, consulting and technical expertise are key strengths of DuPont, a leader in the field of cosmetic packaging, who will be exhibiting at stand VA4. To demonstrate its commitment to the cosmetics industry and to the global design community, DuPont has become a partner of the Luxe Pack Design Award. Now in its third edition, the competition is exclusively intended for young professional designers, who have to present an innovative project or solution concerning a specific theme. This year, the challenge to participants relates to one of DuPont's main themes: to design a luxury water bottle. The DuPont stand will exhibit the winners from the national competitions organised by the eight participating countries. The overall winner will be selected from these eight projects, and announced at the end of the show. DuPont will use Luxe Pack as a platform to present latest developments in electroluminescent technology for added aesthetic appeal in luxury product display and packaging. Drawing on expertise from across DuPont, the miniaturisation of electroluminescent films, batteries and controllers, has enabled the company to develop cost-efficient, working prototypes of self-illuminating bottles and POS displays. Shielded in tough, transparent DuPont Surlyn, DuPont's electroluminescent technology creates new opportunities in high-performance, eye-catching cosmetics packaging with added shelf-appeal. Caps for Clarins' new 'par Amour' perfume line, made by Qualipac, the French cosmetic packaging specialists, are perfect illustrations of the aesthetic and functional performance of Surlyn resins. The transparent, glass-like lids, allow the interaction of structure and light for an elegant visual effect which enhances the overall appeal of the bottle design. The use of Surlyn brings additional consumer-friendly features, such as lightness and chip and scratch resistance, plus the significant manufacturing advantage of allowing the production of thick parts with a clear, glass-like quality, and without voids, in an injection-moulding process. The use of Surlyn in cosmetic applications continues to receive recognition within the packaging industry: German company Ileos GmbH won a 2005 Silver DuPont Packaging Award (awarded by an independent jury panel), for a cream-jar developed for the Maria Galland Exclusive cosmetics line. This design is based on the idea of replacing glass with Surlyn, and has many innovative features: in-mould application of textured finishes (eliminating the need for post-moulding treatment), wonderful tactile properties and, last but not least, safety for the consumer. DuPont will also be promoting its new decorating technology based on Delrin acetal resin at Luxe Pack 2005. Delrin has long been used for numerous functional parts in cosmetics dispensers, which were then combined with aesthetic parts in other materials. Now, new grades and processes enable Delrin to be painted or plated, allowing designers more freedom to integrate form and function into fewer parts, often reducing cost and increasing productivity.
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