AN INNOVATIVE 100% ACRYLIC BINDER FOR INTERIOR/EXTERIOR 50 G/L VOC PAINTS

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AN INNOVATIVE 100% ACRYLIC BINDER FOR INTERIOR/EXTERIOR 50 G/L VOC PAINTS
15 June 2006 - Rohm & Haas Co

Rohm and Haas has launched an innovative binder, Rhoplex VSR-50 emulsion, into the coatings market. The new 100% acrylic binder is designed for premium-performance, interior and exterior, flat to gloss architectural coatings and is particularly useful in formulating paints to 50 g/l VOC.

Paints based on Rhoplex VSR-50 emulsion has shown performance benefits similar to those of other Rhoplex 100% acrylic binders but offers much lower VOC levels. Paints based on this innovative binder exhibit excellent durability, color retention, dirt pick-up resistance, block resistance, alkali and efflorescence resistance, and an excellent overall balance of properties which paint manufacturers have come to expect from the Rhoplex name.

Rhoplex VSR-50 emulsion is the latest addition to the Rhoplex family of binders which use a combination of innovative technologies from Rohm and Haas. Its composition has been designed to optimize the balance of properties with lower levels of co-solvent. For further information about this product or about any Rohm and Haas products, please contact your local Rohm and Haas Representative.

http://www.rohmhaas.com/

About: Rohm & Haas Co
Rohm & Haas Co is a worldwide producer of speciality materials, with more than 100 plants and research facilities in 27 countries and company sales of approximately US$7 billion in 2004.

The company's Adhesives and Sealants business, with annual sales of US$632 million, is a supplier of formulated adhesives, coatings and polymers for adhesives and sealants. It serves the packaging, converting, transportation, structural, construction and pressure-sensitive adhesives industries.

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