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MOMENTUM GIVES DESIGNERS A BIGGER PALETTE
“In a way, DuPont and INVISTA are helping to bridge the communications gap between design and engineering,” said Stanley E. Rayford, DuPont Momentum design leader. “Having stimulating colors, textures and shapes presented along emerging trends helps DuPont and INVISTA speak to designers with the goal of launching new products. In effect DuPont and INVISTA are each providing designers and engineers with the ‘momentum’ to create inspired design solutions.” Along those lines, nearly 20 percent of NPE attendees say they are going to NPE to gain new ideas, according to a DuPont Engineering Polymers survey of plastics professionals who say they plan to attend the show (see “The Hunt for New Ideas, New Resins Drive NPE Attendance, According to DuPont Engineering Polymers Pre-Show Survey Results”). “Gaining new ideas” was tied with “learning about new resins” as the number one reason to attend NPE, according to the survey. Momentum is based on years of successful automotive-focused design shows with participation by both DuPont and INVISTA. This program extends the trends and materials offering to be relevant to designers in most consumer markets. “The materials and technologies highlighted in Momentum are drawn from the industry’s largest portfolio of new and emerging performance materials, and concepts are presented relevant to designers who are interested in discovering new ways to differentiate their products in multiple markets,” said Jane Gillette design resource manager, Transportation Flooring for INVISTA. DuPont Hytrel thermoplastic elastomer, the most versatile product in the DuPont Engineering Polymers portfolio, is showcased in a variety of trends: From molded shapes infused with color to capture the layer and volume trend in fashion; to fabric for suspension seating in mobile workspaces; and including a breathable film for active apparel that extends a “work/life balance” trend. Teflon leather protector from DuPont, with a new top-coat technology that offers exceptional anti-soiling protection, brings durability and cleanability to vehicles in the mobile workspace trend and extends the “smart material” trend by adapting to active lifestyles to reduce stress and impact. DuPont Color & Coatings Technologies includes DuPont Hot Hues for vehicle customizing; hue-shifting pigments and even reflective, “glow-in-the-dark&rdquo finishes. Antron performance fibers from INVISTA are products specifically designed to enhance automotive interiors. Antron fiber provides a broad range of design and performance solutions for the floor, combining unique INVISTA fiber technologies and innovative styling possibilities.
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