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EA'S HIT GAME THE SIMS WILL HELP MAKE COMPUTER SCIENCE EDUCATION FUN
09 August 2006 - Carnegie Mellon Universtity

Carnegie Mellon University has entered into a groundbreaking collaboration with Electronic Arts Inc that has the potential to revolutionize and reinvigorate computer science education in the U.S., from middle school through senior high and beyond.

EA has agreed to help underwrite the development of Alice 3.0, a popular object-oriented, Java-based computer-programming environment created by Carnegie Mellon researchers, and provide essential art assets from "The Sims," the best selling PC videogame of all time.

"The Sims" content will transform the Alice software from a rudimentary, 3-D programming tool into a compelling and user-friendly programming environment. Development for Alice 3.0 will begin immediately and will span the next 18 to 24 months. Experts say that when the transformation is complete, the new programming environment will be in position to become the national standard for teaching software programming.

"Getting the chance to use the characters and animations from 'The Sims' is like teaching at an art school and having Disney give you Mickey Mouse," said Computer Science Professor Randy Pausch, director of the Alice Project at Carnegie Mellon. "'The Sims' is EA's crown jewel, and the fact that they are willing to use it for education shows a kind of long-term vision one rarely sees from large corporations."

"EA comes to this with the goal of doing well by doing good. Inspiring next-generation game-makers is a primary objective," said Bing Gordon, chief creative officer at EA. "Alice has already proven to be a powerful tool to engage all kids, most particularly girls. Our hope is to contribute in a way that further accelerates its success. There is no better partner than Dr. [Randy] Pausch and Carnegie Mellon."

"We are thrilled to have been chosen by Carnegie Mellon and we are honored to provide the school with the art and engineering assets that will help transform Alice into an entertaining and enjoyable programming tool," said Steve Seabolt, vice president of university and marketing education at EA. "By marrying the characters, animations and playful style of 'The Sims' to Alice, we are helping make computer science fun for a new generation of creative leaders."

"This unique alliance between academia and industry is further evidence that sharing technology is an essential step toward arming students with the tools needed to excel in computer science education and interactive entertainment," added Carnegie Mellon President Jared L. Cohon.

Alice is an open-source system developed during the last 10 years and provided as a free public service by Carnegie Mellon. In combination with novel educational materials developed by computer science professors Wanda Dann of Ithaca College and Stephen Cooper of St. Joseph's University, Alice is already used at more than 60 colleges and universities to teach various introductory computer science/computer programming courses. Individual hobbyists and enterprising game programmers may also download the software free of charge at www.alice.org, and the teaching materials free of charge at www.aliceprogramming.net.

Introductory computer programming has historically been frustrating for many students. Recent attempts to include object-oriented programming in first-semester university curricula have only compounded the problem. There has also been a 50 percent drop in the number of computer science majors in the last five years*.

The Alice programming language represents a breakthrough in object-oriented computer programming. One of its greatest strengths is making abstract concepts concrete in the eyes of first-time programmers. In Alice, objects appear as 3-D characters, people, animals, furniture, etc. They're controlled through a drag-and-drop editor that prevents syntax errors and allows students to write code like "move forward one meter" or "rotate left one-quarter turn." These commands are easily understood by students and the computations are displayed on screen in real-time animations.

While Alice has proven to be a revolutionary programming environment, the characters and animations within the program have been quite rudimentary, Pausch said. The spectacular art assets and animations from "The Sims" will change all that, and Alice will be transformed.

Students using Alice 3.0 will essentially be working in an environment that looks and feels like "The Sims." Characters will look and move like Sims characters and the library of "The Sims'" emotional reaction animations will be integrated into the program. Now featuring literally thousands of animations, students will be able to visually realize their designs. With "The Sims," programming with Alice will be propelled to a new level of effectiveness, and may even be considered fun!

About Alice: The Alice Project has been supported in the past by the National Science Foundation, DARPA, Intel, Microsoft and SAIC. For more information about the Alice Project, please visit www.alice.org.

About Electronic Arts: Electronic Arts Inc., headquartered in Redwood City, Calif., is the world's leading interactive entertainment software company. Founded in 1982, the company develops, publishes and distributes interactive software worldwide for videogame systems, personal computers and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS, EA, EA SPORTS BIG and POGO. In fiscal year 2005, EA posted revenues of $3.1 billion and had 31 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about can be found at info.ea.com

http://www.cmu.edu

About: Carnegie Mellon Universtity
The Carnegie Institution of Washington (www.carnegieinstitution.org) has been a pioneering force in basic scientific research since 1902. It is a private, nonprofit organization with six research departments throughout the U.S. Carnegie scientists are leaders in plant biology, developmental biology, astronomy, materials science, global ecology, and Earth and planetary science.

Since its founding in 1900 by industrialist and philanthropist Andrew Carnegie, Carnegie Mellon University has been a pragmatic institution, adapting rapidly to change. In fewer than 100 years it has changed its name three times--each transition marking a milestone in the institution's 20th century evolution.

Whether it was Carnegie Technical Schools, as it was in its first 12 years, Carnegie Institute of Technology, its name from 1912 to 1967, or Carnegie Mellon University, three primary purposes formed its foundation. Throughout this century, Carnegie Mellon has focused on delivering distinctive and first-quality education, fostering research, creativity and discovery, and using the new knowledge created on campus to serve our larger society.

When Arthur A. Hamerschlag served as the school's first president, Carnegie Technical Schools' 12 professors and six administrators sought to educate the sons and daughters of Pittsburgh workers for employment in the region's growing industries.

These educators served the vision of Carnegie by organizing into four faculties: the School of Science and Technology, the School of Fine and Applied Arts, the School of Apprentices and Journeymen, and the Margaret Morrison Carnegie School for Women.

In its earliest years, the institution served primarily part-time and undergraduate students. The faculty, many of whom did not have doctor's degrees, focused on teaching and curriculum development.

But research efforts began as early as 1916 when the Division of Applied Psychology of the Carnegie Institute of Technology developed rating scales for job placement. This rating system was used to classify two million men for placement in the armed forces during World War I. Research bureaus were organized in coal mining, nuclear physics, applied chemistry and metallurgy.

And by granting the nation's first undergraduate degree in drama in 1917, the institution began a tradition of leadership in the arts that spanned the century.

Through research and the education of its students during the administration of President Thomas S. Baker in the 1920s and '30s, the institution began its strong tradition of transferring knowledge and skills to industry and government.

Building on this firm foundation, the administration of President Robert E. Doherty introduced a new approach to education that would be used as a model by similar institutions around the nation. The Carnegie Plan for Professional Education, initiated in 1939-40, required engineering and science students to take a quarter of their courses in a new Humanistic and Social Relations sequence. In addition, its curriculum focused on teaching students problem-solving techniques, a hallmark of the Carnegie Mellon educational experience today.

While the Doherty administration has been credited with this educational innovation, it also oversaw growth in the institution's research capability. Between 1936 and 1950, the number of graduate students grew from 36 to more than 260. The research budget ballooned from $156,000 to $1 million.

In the 1950s, the newly formed Graduate School of Industrial Administration, endowed by William Larimer Mellon, emerged as one of the three or four best business schools in the nation. (In 2004 the school was renamed the David A. Tepper School of Business after benefactor and alumnus David Tepper (MBA '82).) Today, the school is recognized as a pioneer in the field of management science and one of the top business schools in the world.

The Warner administration oversaw the institution's burgeoning research enterprise. This period of research growth was aided by the work of the institution's Computation Center, founded in 1956 to provide computing services to the campus. A major grant from benefactor Richard K. Mellon in 1965 aided the establishment of a Computer Science Department, a department which would be the genesis of Carnegie Mellon's worldwide reputation in computer science.

By the end of the Warner administration and the start of the administration of President H. Guyford Stever in 1966, Carnegie Tech had most elements of a university. Its merger in 1967 with the Mellon Institute created Carnegie Mellon University and brought a $60 million endowment, extensive research facilities and renowned research personnel to the institution.

Five years later, President Richard M. Cyert (1972-90) began a tenure that was characterized by unparalleled growth and development. The university's research budget soared from about $12 million annually in the early 1970s to more than $110 million in the late 1980s. The work of researchers in new fields such as robotics and software engineering helped the university build on its reputation for innovative ideas and pragmatic solutions to the problems of industry and society. Carnegie Mellon began to be recognized as a truly national research university able to attract students from across the nation and around the world.

The Cyert administration stressed strategic planning and comparative advantage, pursuing opportunities in areas in which Carnegie Mellon could outdistance its competitors.

An archetypal example of this approach was the introduction of the university's "Andrew" computing network in the mid-1980s. This pioneering network, which linked all computers and workstations on campus, set the standard for educational computing and firmly established the university as a leader in the uses of technology in education and research.

Education and teaching also benefited in this period with the establishment of a University Teaching Center to improve faculty teaching and the renovation of many of the university's classrooms.

Cognizant of the university's heritage, President Robert Mehrabian (1990-97) invited alumni from the era of the institution's first president, Arthur A. Hamerschlag, to attend his inauguration in 1990. President Mehrabian emphasized Carnegie Mellon's traditional strengths in education, research and service to society while focusing on initiatives for leadership in the 21st century.

With the appointment of the university's first Vice Provost for Education, President Mehrabian placed renewed emphasis early in his administration on the quality of undergraduate education. He also moved aggressively to complete the most ambitious campus building plan since the Warner era. The University Center, which opened in August 1996, and the Purnell Center for the Arts, to be completed by the fall of 1999, are keys to enhancing the quality of life on campus, another priority of the Mehrabian administration.

Confronted by shrinking governmental support of university research, President Mehrabian diversified the university's research agenda. He stressed the need to build strong relationships with the business world, matching industry's needs with the university's areas of research strength. He also put new emphasis on productivity, improvement of administrative services and strategic management of university resources.

President Mehrabian established strong, new partnerships with the greater Pittsburgh community. He led a community-wide economic development initiative, spurred collaboration with primary and secondary schools, and worked closely with local community groups.

On April 15, 1997, Jared L. Cohon, former dean of Yale University's School of Forestry and Environmental Studies, was elected by the university's Board of Trustees to succeed President Mehrabian, who resigned to spend more time with his family in California.

"Since I was chosen, since this wonderful event has occurred, it has made me reflect on why you are choosing me," President Cohon said in his first speech to the university community. "And I've said to people since this was announced that the more I think about it, the more I realize how well I think this institution and I fit together. We'll see if that's true. I think it is.

"When I was at Johns Hopkins we used to always hold up Carnegie Mellon as an example," Cohon said. "So, for many years I've ... been jealous of what has been accomplished here across departmental lines. I celebrate that. I think it is so valuable in every aspect of this university and it will position Carnegie Mellon to be even better...."

During Cohon's presidency, Carnegie Mellon has continued its trajectory of innovation and growth. Today, President Cohon is leading implementation of a comprehensive strategic plan that aims to leverage the university's existing strengths to benefit society in the areas of biotechnology and the life sciences, information and security technology, environmental science and practices, the fine arts and humanities.

The university is also committed to broadening and enhancing undergraduate education to allow students to explore various disciplines while maintaining a core focus in their primary area of study. Realizing that today's graduates must understand international issues, Carnegie Mellon is committed to providing a global education for its students and is striving to expand its international offerings and to increase its presence on a global scale. Increasing diversity, in all aspects, and fostering the economic development of southwestern Pennsylvania, are also top priorities.

Over the years Carnegie Mellon's leaders have reflected Andrew Carnegie's original dedication and commitment to this institution. In his 1900 letter to the mayor of Pittsburgh establishing Carnegie Technical Schools, Andrew Carnegie wrote, "My heart is in the work." These words have been echoed by students, faculty and administrators throughout this century and they live on the Carnegie Mellon campus today.


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