LAUNCH OF BOC SURESERVE BALLOON PACKS AT PUB & BAR A TIMELY REMINDER IN RUN-UP TO WORLD CUP 2006

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LAUNCH OF BOC SURESERVE BALLOON PACKS AT PUB & BAR A TIMELY REMINDER IN RUN-UP TO WORLD CUP 2006
12 September 2006 - BOC Gases

Pumped for the big match and guaranteed to stay firm under pressure BOC Sureserve's floating footballer, created specially for the launch of the hospitality specialist’s World Cup 2006 balloon packs, could prove a winner for licensees when time is called on the greatest festival of football in the world.

Made of over 400 balloons and sporting the England strip the BOC Sureserve floating footballer will be the centre piece of BOC’s display at Pub and Bar - a unique reminder to visitors that with the World Cup 2006 just eight weeks away, now is the time to order patriotic ‘extras’ for their bar or restaurant.

The sculpture was created in three stages by balloon artist Ian Herd beginning with forty metres of aluminium rods bent by hand to form a skeleton framework. The frame was then wrapped in cling film and painted in the same colour as the balloons which cover it. Finally the laborious job of filling each balloon with air, sizing it to fit the design then tying and gluing each balloon into position.

Said Herd: “The sculpture tries to capture the dynamic essence of the game by generating a sense of movement and fluidity throughout the footballer’s body. The hardest and most time consuming part was the head, using 200 special 260Q type balloons to depict the free flowing and distinctive ringlets sported by some of the world’s top footballers.”

Alongside the sculpture at Pub and Bar BOC Sureserve will be showcasing its series of four World Cup 2006 balloon packages which feature as their centrepiece, a replica England World Cup 2006 shirt balloon licensed by The Football Association.

BOC Sureserve product manager, Reena Jobanputra said: “Whether England is doing well or not BOC Sureserve’s experience is that football balloons always generate a great atmosphere.

Said Jobanputra: “ Having the BOC Sureserve floating footballer at Pub and Bar will prompt licensees to think about how they can use our balloon packs to help create a world-class buzz in their bar or restaurant.

“The balloons and range of extras are easy to assemble, create a focus around the bar and are a clear signpost to customers that England needs their support. The replica England strip gives our World Cup 2006 packs a strong national identity and if our experience of Euro 2004 is anything to go by then we expect them to be greatly in demand.”

BOC Sureserve’s World Cup 2006 balloon packs include :

• Pack one - 100 England valved latex balloons and 10 foil balloons. The pack comes with a mix of balloon designs including, World Cup 2006 England shirt, England FA insignia, England FA insignia with cross of St George, ‘Come on England’

• Balloon Occasions – ten 18 inch round foil balloons with pre-coiled ribbon and a Balloon Occasions disposable cylinder

• Mix n’ match – create your own World Cup 2006 balloon package from a choice of balloon packs including, World Cup 2006 England shirt, England FA insignia with cross of St George, ‘Come on England’ and football balloon

• Bumper pack – comprises pack one (100 latex, 10 foil balloons), bunting, England cross of St George banner with Goal! on the reverse, England flag with FA insignia.

The BOC Sureserve team will be demonstrating the World Cup 2006 balloon packs with the full range of helium and balloons for decorating bars and restaurants for special events. For more information or to place an order call BOC Sureserve’s team of hospitality advisors on 08457 302 302.

http://www.boc.com

About: BOC Gases
Through its PGS line of business, BOC supplies gas and related solutions to the chemicals, petroleum, glass, water services, electronic packaging, fibre optics, hydrogen energy, metals and food industries. BOC helps meet customer needs in a variety of ways, from the supply of a single gas or application through to designing, constructing and operating fully integrated gas and utilities schemes.

The BOC Group, which serves two million customers in more than 50 countries, is one of the largest and most global of the world's leading gases companies. It employs some 44,500 people worldwide and had annual sales of over £4.3 billion in 2003. Further information about The BOC Group may be obtained on the Internet at www.boc.com

The BOC Group has an international portfolio of companies grouped for management control and reporting into three lines of business: Process Gas Solutions, Industrial and Special Products, and BOC Edwards. It also has a specialist logistics business, Gist.

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