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BUSINESS'S MOST VALUABLE MARKETING TOOL?
10 October 2006 - Indium Corporation
| "Believe it or not, a blog need not be minute-by-minute updates of mindless self-centered blather. Or pompous political posturing. Or miles and miles of teenage angst. A blog can be a business's most valuable marketing tool." This is according to an interesting article, written by Leigh Allen, appearing in the Dayton Daily News. |
"Believe it or not, a blog need not be minute-by-minute updates of mindless self-centered blather. Or pompous political posturing. Or miles and miles of teenage angst. A blog can be a business's most valuable marketing tool." This is according to an interesting article, written by Leigh Allen, appearing in the Dayton Daily News. Leigh wrote this in an article regarding David Esrati of The Next Wave advertising agency of Dayton, and author of blogosopher , a blog on blogging, and on a blogging seminar. I've said words to the same effect many, many times when explaining how a blog is just a unique form of journalism (like many others) that can be used to address numerous (business) goals. Not sure if a blog is the MOST valuable Marketing tool, but, as I said in a recent ISBM webinar, it is ONE of the many Marketing tools available to us all.
http://www.indium.com
About: Indium Corporation
Indium Corporation is a three-time Frost & Sullivan Award-winning supplier of electronics assembly materials, including solder pastes, solder preforms, fluxes, Pb-Free solder alloys, underfill materials, die-attach materials, and more. The company is also the world’s premiere supplier of commercial grade and high-purity indium. Factories are located in North America, Europe, and Asia.Founded in 1934, the Indium Corporation attributes its continued success to several intrinsic and distinguishing characteristics: a genuine desire to excel at solution-based customer service
flexibility that enables on-need delivery of large or small quantities of standard, complex, and custom products
a strong commitment to quality
an ability to attract and retain experienced professionals
an outstanding record of productive investments in technology
Indium is proud of its many award-winning people. We lead the industry with the largest team of SMTA Certified Technical Support personnel. Our staff is frequently tapped to chair technical sessions at regional and international exhibitions. Our technical contributions often lead to award-winning technical papers and presentations. Indium Corporation leads the industry on many fronts. We are “The original Pb-Free solder company™” and lead in the effort to eliminate the use of Pb in electronics assembly. Our Pb-Free QuickStart™ program, a partnership with Motorola, has been recognized worldwide.
And our numerous consistent achievements in customer service and product development have resulted in the Indium Corporation being named to the Frost & Sullivan Hall of Fame. Indium Corporation manufactures over 220 alloys with melting temperatures ranging from 10°C to 450°C, in many forms, including: Solder Paste
Solder Preforms
Solder Spheres
Solder wire
Solder ribbon
Solder foil
We also manufacture many fabricated products. And, of course, the Indium Corporation is the world’s leading refiner, producer, and fabricator of indium and indium chemicals. |
More News:
• For October 2006
• From Indium Corporation
• For Solders and Electronic Assembly Materials
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