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3M launches new format of the 3M Confirm authentication products

3M Europe : 02 July, 2007  (New Product)
The launch of a new format of the 3M Confirm authentication products with floating image technology that helps to protect against counterfeiting and tampering has been announced by 3M.
This new format offers multi-layered overt and covert security features, and allows for the incorporation of additional security and tracking features into the same label.

First introduced last April as the latest in a line of innovative security solutions, the Confirm authentication products with floating image technology from 3M feature an optically variable device, a unique, overt security feature. The OVD image appears to “float” above or “sink” below the surface of the label and then disappear as the viewing angle changes, which enhances the brand with a visually attractive “wow” factor. Dramatic movement of the image is easy to detect and recognize using only the human eye, enabling quick and easy authentication that helps to prove the label and product are genuine.

“This fully customizable strip is ideal for any market segments that are known victims of counterfeiting or fraud, such as major branded electronics, automotive parts, apparel or pharmaceuticals,” said Bill Markovitz, marketing development manager, 3M Security Systems Division. “The additional functionality of the new format allows manufacturers, wholesalers and retailers to use just one label for easy authentication, bar codes, tracking and other additional security features, which cuts costs and increases efficiency and security.”

The new format builds on 3M’s proven retroreflective security technology, 3M Confirm security labels, which have been very well accepted in the security marketplace for more than 25 years. The floating image security feature enhances the inherent security of Confirm authentication labels and is based on 3M proprietary technology. Verification is easier than ever and can be accomplished by a diverse population.

For more than 30 years, 3M has provided premier security solutions and services that identify, authenticate, secure and track materials and information by combining security and productivity. Drawing on its broad technology base and expertise, 3M creates solutions for a wide array of security needs. Examples include issuance and authentication of travel documents and personal identification cards, brand and asset protection solutions to fight counterfeiting and tampering, file tracking solutions, and library security and workflow management solutions.
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