Free Newsletter
Register for our Free Newsletters
Newsletter
Zones
Advanced Composites
LeftNav
Aerospace
LeftNav
Amorphous Metal Structures
LeftNav
Analysis and Simulation
LeftNav
Asbestos and Substitutes
LeftNav
Associations, Research Organisations and Universities
LeftNav
Automation Equipment
LeftNav
Automotive
LeftNav
Biomaterials
LeftNav
Building Materials
LeftNav
Bulk Handling and Storage
LeftNav
CFCs and Substitutes
LeftNav
Company
LeftNav
Components
LeftNav
Consultancy
LeftNav
View All
Other Carouselweb publications
Carousel Web
Defense File
New Materials
Pro Health Zone
Pro Manufacturing Zone
Pro Security Zone
Web Lec
Pro Engineering Zone
 
 
 
News

Anti-Counterfeit Packaging Solutions for Global Consumer Protection

Du Pont Engineering Polymers : 25 April, 2005  (Company News)
Companies around the world are demanding solutions to protect their products and their customers from counterfeits.
DuPont Security and Solutions, a business within DuPont Packaging and Industrial Polymers, is addressing the needs of affected companies with a portfolio of authentication technologies and an array of consulting services. We’re working with customers to create customized solutions to protect consumers against counterfeit products and retrieve lost revenue for manufacturers.

Product counterfeiting is a strong and growing industry. Estimates vary, but counterfeits are believed to cost companies more than $500 billion in lost revenue annually. Few markets are untouched. The phenomenon affects most global companies, including over 90 percent of America’s 500 largest companies. Organized crime is moving in, bringing their strengths of ample funding and existing distribution networks.

Counterfeiters target a wide range of products. Examples include foods, beverages, infant formula, toys, drugs, light bulbs, zippers, casino chips, printer cartridges, cosmetics, other luxury goods, cellular phone accessories, automotive parts, cigarettes, and distilled spirits.

Many fake products pose severe dangers to consumer health and safety. Ingestion of counterfeit foods, beverages and pharmaceuticals can have tragic consequences that touch many lives. Counterfeit liquor, for example, causes tens of thousands of deaths every year.

DuPont Security & Solutions provides holistic anti-counterfeit solutions by assisting companies with risk assessment, security consulting, technology solutions and results measurement. Our technology solutions include both overt and covert security systems. We market and support these technologies worldwide under an exclusive agreement with its original developer, identif GmbH, Erlangen, Germany.

Identif has created two complimentary technologies to protect packages. We create customer specific codes that utilize the newest in Bio- and Nanotechnology to serve as unique identifiers of branded products.
Novel product marking systems make it much more difficult for copycat offenders, but do not discourage the most inventive of them. Counterfeiters are globally organized and are well able to imitate many features including holograms and security threads. The highest level of security can be found in identif technologies. They combine simple use, durability and machine-readability.

To be truly valuable, product security includes effective on-site verification. Identif hand-held reading devices make this easy. At any point in your supply chain designated personnel can test the authenticity of the product. The result is quick and accurate. Verification achieved by our systems can be tested by independent official authorities and applied in court.

The two technologies in detail:

Overt technology: Color-Spectra Film
Overt authentication systems rely on one or more of the five human senses for detection. Our overt security technology is Color-Spectra Film. The film based materials show a strong colorshift visible to the eye when viewed from different angles. The film’s colors can be read with precision by a machine reader. The Color-Spectra Film is created by depositing a combination of nanometric layers onto a film based substrates. The layers are all by themselves either transparent or reflecting. The combination of these layers yields a bright color. The exact reproducibility of the coating processes allows us to machine-read the colors. Parameters in the production process together with the materials decide about the spectrum of the resulting field. The product comes as a coated film and can be applied as a continuous stripe onto products or labels. This combination of an extremely unique overt feature with covert machine readability offers an excellent layered security effect.

Covert technology: Bio-Molecular Marker
Covert systems require an energy source and a machine reader, as they are not visible to the naked eye. Our covert technology is a synthetic DNA-based Bio-Molecular Marker which is supplied as an ink. The product’s label is imprinted with a customer-specific ink containing single-strand synthetic DNA. This Bio-Molecular Marker can be identified in the field by activating the marking with a pen, which contains the corresponding sequence. After a short chemical reaction of 10 seconds the strand of synthetic DNA has hybridized and a luminescent signal can be measured with the handheld reader. This provides a highly reliable on-site verification. The technology is secured against reverse engineering because the customer-specific code is embedded within large quantities of false codes. The inks can applied with all conventional printing processes directly onto products or labels. We have a strong focus on digital printing methods for our future development.

In conclusion: Counterfeits are causing loss of revenues, health, security and life. To stem the losses, companies need a well-designed, well-executed plan using new technologies and approaches.

DuPont has vast experience in safety, and we are now turning our attention to security. We are transforming our rich history in safety to a strong future in security.
Bookmark and Share
 
Home I Editor's Blog I News by Zone I News by Date I News by Category I Special Reports I Directory I Events I Advertise I Submit Your News I About Us I Guides
 
   Â© 2012 NewMaterials.com
Netgains Logo