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Bayer Plastics Introduces Aura

Bayer MaterialScience AG : 11 October, 2002  (Company News)
Color your world with AuraTM, a proprietary color infusion technology being launched as part of Bayer Plastics' new FantasiaTM, color and special effects program for engineering resins.
Aura infuses the surface of already-molded thermoplastic parts with color. The infusion process takes place in a heated bath containing a mostly aqueous dispersion of dye and a proprietary, polymer-friendly surfactant. The already-molded part is placed in the coloring solution until the desired depth of color is achieved, which can take from seconds to a few minutes. The color is fully integrated into the part - not a surface coloration, or coating that could rub off.

'Aura is like coloring Easter Eggs,' said Azita Owlia, Vice President of Consumer Markets, Bayer Plastics. 'It is simple and flexible because the user can add a wide array of colors to already-molded clear, translucent or opaque white parts.' Special effects that are in the resin before coloring - such as sparkles or metal flakes - will show through after coloring.

Aura technology is ideal for short-run, made-to-order customized products. Customers can use Aura technology in-house, addingspeed and flexibility to production and allowing true coloration-on-demand. 'Aura gives customers ultimate color control. It enables them to make frequent color changes and create a lot of new products in a fast and easy way,' said Dr. Robert Pyles, inventor of the technology. 'It also eliminates the need for customers to store pre-colored resins, thus saving unnecessary inventory costs,' he added.

Introduced to the market in September, Fantasia is the industry's most complete, one-stop solution for color and special effects. To meet customers' wide range of design, processing and cost parameters, Fantasia includes five separate technologies for adding visual and tactile effects:

AuraTM - A proprietary color infusion technology.
LedaTM - Compounded color effect options for resins.
ImagioTM - High quality see and feel coatings.
FariaTM - Film-insert molding technology.
MilenaTM - Colors for optical media.
'Never before could a customer choose so many color and special effect technologies from one supplier,' said John Skabardonis, Bayer Plastics Makrolon« Polycarbonate Marketing Manager.

Fantasia's broad range of color and special effects are designed to give a unique look and feel to the product. The look depends on the interaction of light with the product's shape. To most effectively illustrate this, Bayer has designed a marketing tool for customers that includes a wide range of three-dimensional 'spoons' to showcase many of the see-and-feel effects and the capabilities of each of the five technologies.
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